Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Social platforms introduce new technology. Ninety-three percent of journalists still prefer to receive pitches via email. Images via Pixabay: 1 , 2.

Report 120

Report Media Television Pitching 120

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. What this person has demonstrated is not confidence, but rather, insecurity with the technology.

Engineering 383

Engineering System Hotels Television 383

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model. What are the biggest challenges facing entertainment brands today?

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets.

Leadership 149

Leadership B2B Tools Conference 149

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Technology companies. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

MAY 12, 2017

I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. We have seen so many technological advances over the past decade alone and it looks like we will be continuing on that path. My hero is… Shonda Rhimes for making amazing television and changing the media landscape.

Financial 180

Financial Television Leadership Travel 180

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 91

Meeting Transportation Media Journalism 91

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. Technology means continuous learning. 2017 PR Takeaways. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. office building, reception area, employees working, etc.).

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

Communications Conversations

DECEMBER 5, 2019

My job as a television journalist taught me shooting and editing. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I think especially in marketing and communications, it’s vital to be an early adapter and learn new technologies.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Critical Mention

JULY 22, 2020

Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Be at ease with our dependable contact lists that’ll help streamline your media outreach efforts. Critical Mention’s Media Contact Database is an Essential Product in Our All-in-One Media Solution.

Media 111

Media Data Local Tools 111

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Some call them pay-for-play media. Pay-for-play requests can cause more trouble than they’re worth.

Media 45

Media Print Pitching Television 45

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized.

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. After smartphones became very prevalent, I started getting excited that every single one of us could be our own media company and our own television studio,” she said. We all need to do better.”.

Creativity 176

Creativity Facebook Technology Employee 176

Bianchi Biz Blog

MARCH 11, 2024

NEWSnet is an American news-oriented free-to-air television network and newscast production company. I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 93

Automotive Meeting Report Journalism 93

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Communications Conversations

JULY 18, 2019

With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. I think one of the best parts of being a solo consultant is that you get to choose the team that surrounds you.

Local 94

Local Course Community Interviews 94

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. For me, the appeal of this podcast is the coverage of marketing technology (martech) by hosts John Wall and Christopher Penn.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. You’ll want a broadcast monitoring company.

Measurement 52

Measurement Communications Survey System 52

Where the Fishermen Ain't

SEPTEMBER 24, 2013

With a pitch like that and given the frothy tenor that often surrounds that kind of thing, I didn''t really expect to. Consider the following: Every single dramatic advance in media-consumption technology has been about one thing: helping us to avoid marketing. I didn''t get a response. VCR, Walkman, iPod, TiVo. You name it.

Advertising 54

Advertising Advertising Community Social Media 54

Bad Pitch Blog

JULY 14, 2009

When that’s all done, take a quiet moment to consider language: Whether your company is dedicated to inventing new technology, developing new drugs, or saving the oceans of the world, chances are that you have an internal lexicon that might—or might not—be understood outside your walls. And they’re fantastic sources for media.

Training 46

Training Groups Customer Service Television 46

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Send More Multimedia in PR Pitches. It was awesome,” he says.

Infographics 54

Infographics Print Video Real Estate 54

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. That's 1,896 hours per year.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. .’ ’ It might have put Don and Peggy out of business.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. .’ ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Facebook will be used more as a mass marketing tool, like a television station. 21) Consolidation of marketing automation technologies. “We

Social Media 93

Social Media Marketing Media Creativity 93

Bad Pitch Blog

APRIL 20, 2006

You get one of our coveted Glinda the Good Pitch awards…Kevin, give it to them! Ultrasound is a proven safe technology to check a fetus for birth defects, as well as for movement and breathing. for fabulous press. Here is a story that ran everywhere – before complaints began pouring in. It also can reveal the sex of the child.

Energy 40

Energy Transportation Television Fashion 40

PRSay

MAY 5, 2016

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. Second, only pitch good stories. You know what makes for a good story.

Sports 60

Sports Pitching Print Local 60