Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 88

Marketing B2B Interviews Content Marketing 88

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 64

Marketing Pitching Corporate Tools 64

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Send More Multimedia in PR Pitches. It was awesome,” he says.

Infographics 54

Infographics Print Video Real Estate 54

Communications Conversations

JULY 18, 2019

With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. I think one of the best parts of being a solo consultant is that you get to choose the team that surrounds you.

Local 94

Local Course Community Interviews 94

Communications Conversations

DECEMBER 5, 2019

It strengthened my writing skills. My job as a television journalist taught me shooting and editing. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. Working in media taught me news sense and the basics of a good story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Facebook will be used more as a mass marketing tool, like a television station. 21) Consolidation of marketing automation technologies. “We

Social Media 96

Social Media Marketing Media Creativity 96

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. .’ ’ It might have put Don and Peggy out of business.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. .’ ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28

Bad Pitch Blog

APRIL 20, 2006

You get one of our coveted Glinda the Good Pitch awards…Kevin, give it to them! Ultrasound is a proven safe technology to check a fetus for birth defects, as well as for movement and breathing. I’m told if I don’t write it like that he’ll sue me and stomp up and down! for fabulous press. It also can reveal the sex of the child.

Energy 40

Energy Transportation Television Fashion 40