Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. How is technology being used in public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Facebook will be used more as a mass marketing tool, like a television station. 2) Microtargeting augmented by social surround sound.

Social Media 96

Social Media Marketing Media Creativity 96

Where the Fishermen Ain't

SEPTEMBER 24, 2013

With a pitch like that and given the frothy tenor that often surrounds that kind of thing, I didn''t really expect to. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media." I didn''t get a response.

Advertising 54

Advertising Advertising Community Social Media 54

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. How many people saw your ad and when. Share of voice. Lovely stuff, that.

Training 46

Training Groups Customer Service Television 46

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. ’ It might have put Don and Peggy out of business.

Media 34

Media Mobile Pinterest Journalism 34

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized.

Publicity 39

Publicity Wikipedia System Community 39

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28