ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. No amount of media monitoring is going to measure that!“

Measurement 52

Measurement Communications Survey System 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

JULY 14, 2009

When that’s all done, take a quiet moment to consider language: Whether your company is dedicated to inventing new technology, developing new drugs, or saving the oceans of the world, chances are that you have an internal lexicon that might—or might not—be understood outside your walls. and which tactics will deliver real value (Events?

Training 46

Training Groups Customer Service Television 46

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

MAY 5, 2016

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. Second, only pitch good stories. You know what makes for a good story.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? Adding relevance and being a resource should be the goal, instead of always try to always pitch something.

Report 225

Report Media Advertising Advertising 225