Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. That’s better than estimating the publication’s web traffic or impressions. There’s a lot of competition and everything isn’t a pitch.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Less static content.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. Last time I checked it was around 6 PRs for every journalist.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

AUGUST 30, 2022

This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI JOTW Communications Survey.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To Google SEO Pitching 62

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. What is the overall sentiment in regards to your logo and messaging?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Presspage

AUGUST 9, 2023

Journalists and investors get bombarded with messages, news and pitches. A survey of 91 companies found that the top three goals for investor relations are to: Boost shareholder engagement. Phone, email, and web-based IR solutions now fall short when it comes to offering the visibility that drives financing.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. PR teams must prioritize TV news monitoring to develop effective pitching, placement strategies, and media measurement.

Radio 74

Radio Television Media Local 74

Sword and the Script

AUGUST 9, 2016

The most trusted names in news are media brands with which you are already familiar, according to a new survey by the Ogilvy Media Influence team. The survey also highlights the cumulative nature of effective media relations. Marketers seem to agree, according to a survey or more than 500 marketing leaders by the tech PR firm, Bospar.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles. Journalists see right through it.

Company 150

Company Tools Technology Software 150

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. The headlines that sail around the web are those that are salacious and extreme. The alternative?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 3, 2019

Cision and PRWeek published the results of a third annual global survey of PR professionals. Among the findings, about one-third (34%) of the 527 respondents say their media budget goes toward earned media, which up from 26% from the same survey last year. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. Even surveys don’t really cut it. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

NOVEMBER 11, 2017

Indeed, the pendulum seems to have swung that way according to survey data reviewed by Marketing Charts: B2B Marketers Shift Priorities From Generating Leads to Converting Them. Interestingly, a review of the full survey also shows 59% of respondents believe their budget will increase over the next year.

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 12, 2021

For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web. 2020 JOTW Communications Survey from Frank Strong.

Financial 89

Financial Video Survey Google 89

Sword and the Script

JUNE 28, 2022

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t. The point is discovery.

Survey 93

Survey Study Web Construction 93

Sword and the Script

MAY 19, 2015

Mass media, the web, social media were all destined to change customer service. The irony of automation, which is frequently pitched as building tighter relationships with customers, often only serves to put distance between a business and its customers. It makes for good chit chat, but beyond that such chatter is more or less idle.

Infographics 60

Infographics Customer Service Exercises Software 60

PR 20/20

SEPTEMBER 25, 2018

In fact, 76% of survey respondents said the most important aspect of a website’s design is that it makes it easy for them to find what they want. Think of your website like an elevator pitch. According to Statista , 2017 was the first year a majority of all web page visitors were on mobile (50.3%). Photo credit: HubSpot.

Mobile 72

Mobile Web Trends Radio 72

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. Given Mr. Loechner’s reporting, I might dive into the survey findings in greater detail later.

B2B 66

B2B Marketing Advertising Advertising 66

Buzzstream

OCTOBER 21, 2021

These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software! To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. from SEO to Web Dev).

Software 152

Software How To SEO System 152

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. Still, a recent survey of communications professionals with Ned’s Job of the Week really piqued my interest. They grew in marketing prominence with the advent of the web and the online news release.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Communications Conversations

JULY 8, 2015

But given my recent media pitching experiences (largely with trade media, by the way), I have to say, those people seem like the exception. I tend to think of Twitter as a networking tool rather than an actual pitching tool though, for the most part. It was about a survey, however, and that can be an easy win. Not the rule.

Twitter 60

Twitter Report Pitching Agriculture 60

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?:

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To SEO Google Pitching 62