Onclusive

SEPTEMBER 7, 2021

The content provided on your web assets must tell your brand and product stories clearly and concisely. Your web pages also need to be properly optimized to be easily found online, and to efficiently convert views and clicks to actions and revenue.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

Katie Paine's Measurement Blog

JULY 10, 2023

What that means for communications is that you will most likely be combining data from your: Web analytics platform (e.g., Survey research data (e.g. Your “scavenger list” should include: Web analytics data from a platform like Google Analytics, Web Trends, or Adobe Omniture. Cision, Burrelles, Glean, Trendkite).

Measurement 98

Measurement Communications How To Survey 98

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . And we had some questions about measuring PR on this year’s survey. Commetric came out this week with its “ PR Measurement Twitter Influencer Index.”

Measurement 85

Measurement Survey Web Software 85

Axia PR

APRIL 20, 2021

With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification.

Measurement 118

Measurement Analysis Engineering Web 118

5W PR

DECEMBER 14, 2020

So, when it comes to the web, push and particularly web push notifications are on familiar ground. Web push notifications are messages sent from a brand’s website or app to consumers who have opted in. With the information gathered from the survey, personalize, and tailor messages. For some, perhaps.

Web 88

Web Survey Consumer Mobile 88

Wadds Inc.

DECEMBER 3, 2023

More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Policies 52

Policies Training Employee Ethics 52

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. 8) Employee engagement surveys: 36%.

Measurement 116

Measurement Communications Survey Web 116

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Young adults prefer online platforms.

Study 97

Study Radio Newspapers Survey 97

Stephen Waddington

SEPTEMBER 4, 2020

Survey fatigue has also become an issue. Tracking public opinion by people and interests Social Panels enable practitioners to track conversation and benchmark opinion on public areas of the web and social networks. It’s focused on conversation from public users and areas of the web. Brandwatch reckons it has an answer.

Groups 140

Groups Tools Reddit Web 140

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. by Frank Strong. For benchmarking, I find the TopRank content marketing maturity model useful.

Survey 60

Survey Content Marketing Report Corporate 60

ReimaginePR

JULY 13, 2020

Whether it is the possibility of remote work or career development, you should consider all these aspects found in a recent survey conducted by LinkedIn to attract top tech talent. According to a recent StackOverflow survey, the offered salary is one of the top considerations Web Developers have when applying for a job.

How To 136

How To Survey Employee Interviews 136

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. If you work in public relations, please help by completing this short survey. AI went mainstream following the launch of ChatGPT in November 2022. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

Cision

OCTOBER 9, 2017

The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University. Chris Lynch: Our survey found that more than half of journalists found that fake news is becoming a serious problem in their profession.

Journalism 202

Journalism Communications Survey Study 202

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Even highly educated European scientists read only 20 percent of the words on a web page. The 5-note structure has been proven in the lab to increase readership by 300 percent and reading by 520 percent. But which words are they reading?

Writing 197

Writing Case Study Training Storytelling 197

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. In fact, that future may already be here.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Agility PR Solutions

MARCH 30, 2021

The firm’s […].

Analytics 117

Analytics Measurement Web System 117

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Less static content.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

MARCH 21, 2023

We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. . …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar. These are all tools designed to prey on a set of beliefs. And it’s easy to squander.

Banking 81

Banking Financial B2B Web 81

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The post summarizes the findings of the 2 nd Annual JOTW Communications survey, which I’ve conducted in collaboration with Ned Lundquist and his free “ Job of the Week” (JOTW) email newsletter. Employee engagement surveys: 36%.

Blogging 80

Blogging Publicity Marketing Survey 80

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. These could be survey design, analysis of datasets, content production, or pitching. The opportunity of AI is that it will enable us to work more effectively and efficiently.

Tools 98

Tools Writing Pitching Web 98

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? This is what we see in our feeds from brands in 2022, right? But, what about B2B brands?

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

JUNE 8, 2021

It also augmented the findings with a survey of 100 of its customers. Overall, its customers conducted more than 250,000 web-based events. Resource lists (70%) and surveys (43%) were the most popular engagement tools. Indeed, about half (47%) of survey respondents have at least one designated webinar host.

Survey 92

Survey B2B Report Video 92

PRSay

DECEMBER 28, 2021

Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. Even a simple one-question survey can catalyze your workflow. These surveys automate the task of collecting essential user data with a couple of clicks.

Marketing 208

Marketing Apparel Data Software 208

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. That’s better than estimating the publication’s web traffic or impressions. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 110

Media Relations Media Survey Pitching 110

Buzzstream

MARCH 12, 2020

In BuzzStream’s latest survey of 1,001 people, we teamed up with Fractl to discover the online marketing tactics Americans are happy to participate in — and which ones they avoid. . In our survey, we learned some surprising findings: . This is probably why 61% of people use an adblocker when browsing the web. . Privacy Concerns.

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. What is the overall sentiment in regards to your logo and messaging?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

FEBRUARY 18, 2020

That leaves us with opinions or a tally of opinions through a survey. A couple of days ago, I posted this survey question to Twitter. Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? Please answer the survey question and feel free to comment why or why not in the thread.

Blogging 117

Blogging Survey Google Engineering 117

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Tools are often built into the platforms you use.

Community 90

Community How To Marketing Data 90

Agility PR Solutions

AUGUST 29, 2018

New research from buy-side ad platform Sizmek reveals the extent of brand safety concerns among marketers, with 38 percent admitting to having delivered an ad on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the U.S.,

Brand 60

Brand Branding Web Survey 60