Pitches That Placed: How to Pitch Surveys to Fast Company
OnePitch
MARCH 15, 2023
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.
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Muck Rack
OCTOBER 27, 2021
New Muck Rack survey: 42% of podcasters reject pitches because of bad timing
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Sword and the Script
MAY 16, 2020
a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.
Muck Rack
NOVEMBER 19, 2020
New Muck Rack survey: 31% of tech journalists are less likely to respond to pitches than the same time last year
PRSay
MAY 22, 2020
Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. We surveyed over 1,000 journalists to bring you actionable insights in The State of Journalism 2020. Here’s what we learned.
Sword and the Script
JUNE 20, 2023
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.
Agility PR Solutions
SEPTEMBER 1, 2021
Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). That’s why earlier in 2021, Agility PR Solutions surveyed over […]. The post Pitching the media: How do you measure up to global standards? Since March 2020, the pandemic has consumed headlines.
Shift Communications
AUGUST 29, 2023
So, we conducted a consumer survey. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. Here is what our survey of 1,000 employed U.S. Today, the requirements for AI PR success are steep.
Buzzstream
JUNE 15, 2020
To better understand how COVID-19 is affecting the PR industry, BuzzStream and Fractl surveyed 400 full-time public relations professionals. Still, 49% of PR professionals in our survey reported that clients reduced their PR budget as a result of the COVID-19 pandemic. Addressing COVID-19 When Pitching. PR Budgets in Question.
Sword and the Script
DECEMBER 19, 2023
Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.
Agility PR Solutions
MAY 26, 2021
Few things are better for effective pitch planning than hearing what journalists actually want to hear about, and a new journalist survey from entrepreneur PR network PRontheGO offers some tasty tidbits for outreach—as well as some of the practices that make up some of the worst pitches they’ve gotten.
PRSay
APRIL 24, 2020
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.
Sword and the Script
MAY 2, 2023
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Sword and the Script
FEBRUARY 20, 2024
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.
Sword and the Script
SEPTEMBER 8, 2020
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.
Sword and the Script
JUNE 4, 2022
I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I didn’t know Ned, but I pitched an OPP and he ran it. Now in its fifth year, the survey is open to respondents. Why should comms people answer this survey?
Sword and the Script
MAY 18, 2021
That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. click image for higher resolution).
Sword and the Script
JULY 6, 2021
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.
Sword and the Script
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.
Buzzstream
NOVEMBER 9, 2020
Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.
Garrett Public Relations
MAY 4, 2022
With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […]. As anyone in PR can tell you, earning media coverage these days can be a challenge.
PRSay
MAY 17, 2021
To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated. Consider the dreaded exclusive.
PRSay
JUNE 15, 2017
Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. Here’s a few tips you can take from the results: Pitch in the morning. Personalize your pitches.
Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.
Sword and the Script
AUGUST 14, 2018
The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.
Sword and the Script
FEBRUARY 27, 2024
The overall topic – PR Pitching Amidst Continuing Media Layoffs – is something I’ve written about quite a bit over the years. We’ve gotten good feedback and while the show was broadcast live, a recording is available too (embedded nearby).
PRSay
OCTOBER 4, 2021
In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. A recent survey by Propel found that journalists respond to only about 3.27
Burrelles Fresh Ideas
JULY 17, 2023
Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Journalists already have to juggle and master information management – especially when you consider that many are receiving over 100 pitches a day. Watch word counts.
Cision
JANUARY 29, 2016
Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you have any advice for PR professionals pitching you?
PRSay
MARCH 21, 2022
In the company’s January survey of 2,547 journalists, 44 percent agreed that the way companies shared information was outdated, down from 61 percent in 2021. Sixty percent of the reporters surveyed described their relationships with PR professionals as “mutually beneficial.” Illustration credit: 32 pixels ].
Ishmael's Corner
SEPTEMBER 28, 2014
That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. This one deserves more context. Good point and one I would take a step further.
The Proactive Report
DECEMBER 9, 2022
It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. It’s been done for years. Knowing as much as you can about your audience has always been the key to success.
Barokas
DECEMBER 12, 2017
One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client? Here’s an example of a survey we recently conducted on behalf of our client, iovation.
Bianchi Biz Blog
FEBRUARY 29, 2024
To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”
ImPRessions - Crenshaw Communications
MAY 3, 2021
Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.
Sword and the Script
MAY 17, 2016
If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. So after several attempts, I re-worked my pitch into a blog post and published it on the company blog.
Sword and the Script
JUNE 6, 2023
Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.
ImPRessions - Crenshaw Communications
MAY 10, 2021
For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. Don’t pitch too many reporters at the same publication. Lead with the local hook.
Sword and the Script
AUGUST 17, 2021
I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Journalists respond to just 3.27% of pitches.
ImPRessions - Crenshaw Communications
JULY 7, 2021
To build trust, and to encourage a response to a solid pitch, even if the answer is no. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. Do you have any news for us to pitch? Why bother? To put a face to our emails.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The best media strategy for promoting a case study is to condense the story to a few pithy lines to pitch it for placement in a trade publication or other vertical media outlet.
PRSay
AUGUST 17, 2020
MediaSource , the communications and PR firm I’ve run for more than 20 years, conducted a national survey of journalists to understand the new media environment and what that means to communicators seeking media coverage. We will reveal the following information from the survey: How 2020 has changed newsrooms across America.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2020
Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. This tool helps survey and garner insights from more respondents than any other insights platform, meaning more data. Mastering it can not only help PR pros track coverage, but offer feedback on steps to increase visibility.
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