ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

In other words, as long as it’s a productive conversation, we’ve already scored a win. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well? . A hands-off attitude can work against you.

Interviews 308

Interviews Media Retail Course 308

Rock the Status Quo

JANUARY 1, 2015

Shall we agree to call them “YouTube product review queens? I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it.

Brand 100

Brand Branding YouTube Social Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Cause Baby Now We Got Bad Blood”.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Prohibition

OCTOBER 23, 2023

We cover: How to be disruptive in communications Lessons from running agencies Impact of AI in communications Ethical concerns of AI Agencies and pitching – being paid to pitch Looking to the future The game-changing potential of AI in the PR industry is indisputable. It’s a phrase very common in the client community.

Ethics 62

Ethics Communications Pitching Retail 62

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. Generally, if people are hearing about a new Overstock product, feature, category, partner, or technical innovation, at least a portion of the messaging is driven by PR. Pet Adoptions.

Interviews 223

Interviews Retail Data Engineering 223

The Hoyt Organization

JANUARY 25, 2024

For your business to cut through the noise, you need to understand the target audience for your business and products and what motivates them. Your website should provide clear navigation, fast loading speeds, and easy access to information about your products, policies, and contact details.

Strategy 97

Strategy Brand Branding SEO 97

Beyond PR

SEPTEMBER 20, 2016

For consumer brands and retailers, the holidays are the most important time of year for sales and product promotion. More than ever, if you aren’t pitching for social and online media, you will miss legions of holiday shoppers. When it comes to the holidays, for instance, don’t overlook the importance of product samples.

Media 40

Media Retail Public Affairs Pitching 40

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch. Magazine story.

Media 212

Media Pitching Report Interviews 212

Konnect Agency

NOVEMBER 23, 2021

Affiliate Marketing Dominates Product PR. However, we predict that in the next year or so, affiliate marketing will dominate the goods & services segment, rendering product coverage nearly impossible to secure without it. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc.,

Trends 119

Trends Publicity Communications Marketing 119

Burrelles Fresh Ideas

FEBRUARY 13, 2024

It involves all those steps you take on social media before making a sale—building relationships, researching, discussing products, and interacting directly with brands. This covers the entire spectrum of activities, from product discovery to the ultimate checkout process– without switching the app. Convenient Path to Purchase.

Social Media 87

Social Media Media Mobile SEO 87

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. It has a big impact in the retailers decisions. It’s a snowball effect?—?the

Retail 168

Retail Internal International Twitter 168

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Landis PR

MAY 17, 2021

Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. What advice do you have for PR people who want to pitch you?

Meeting 92

Meeting Media Retail Radio 92

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. We will also delve into the realm of FMCG PR and its impact on promoting vegan and vegetarian products.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.” Marketing and public relations professionals would be wise to take heed.

Retail 120

Retail Viral Video Pitching 120

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Prohibition

SEPTEMBER 1, 2023

This podcast episode delves into: Managership is learned, and leadership is earned Knowing the business numbers Red flags in pitching Common mistakes in running an agency Focussing on client retention Setting achievable client expectations Are you a born leader? A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

PR in High Definition

FEBRUARY 12, 2019

Firefly UK bolsters travel and retail experience. Firefly UK also helped travel site unicorn, Klook , to launch in the UK, supported Hitachi Consulting with a high-street retail project, and built up UK awareness and presence for productivity CRM platform, Copper (formerly ProsperWorks).

Groups 59

Groups Communications Retail Travel 59

ImPRessions - Crenshaw Communications

MARCH 17, 2016

That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences. Virtual or augmented reality is perhaps more prevalent as a marketing tool, as brands in travel, outdoor gear, and retail experiment with new ways to let customers experience their products or services.

Trends 120

Trends Radio Retail Technology 120

Cision

MARCH 29, 2016

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. Pitching Stories. ” 4. Eichner, J.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Recently, I had a chance to view a web demonstration of the product and ask some questions. What I saw was quite impressive. Below what that looks like.

Software 117

Software Tools Publicity System 117

Solo PR Pro

JUNE 22, 2021

It’s not only about pitching and landing a story in The New York Times; it’s also about the bigger picture of branding, how PR intersects with marketing in that space and even bringing new products to market. Over the course of the next seven years, Ellen worked with them on product development, branding, marketing and PR.

Meeting 62

Meeting Course Retail Media Relations 62

Konnect Agency

JULY 13, 2022

If your product can’t be bought online, or anywhere outside of your website, that is something to discuss with your agency partner as soon as possible. Many top tier publications will only share your product if it is available nationally, and most gift guides will favor Amazon availability due to the possibility of commission.

Agency 52

Agency Retail Brand Branding 52

5W PR

DECEMBER 11, 2018

For instance, since people are more likely to read long-form content on Facebook, it is advisable to post product news and links to blogs there, whereas Instagram should be for the rich visuals and Twitter for quick-witted content. Get your customers to pitch in. Companies should be adopting tailored campaigns targeting each platform.

Fashion 74

Fashion Social Media Brand Branding 74

Shift Communications

NOVEMBER 16, 2016

Think retail, finance, manufacturing, automotive and so on. Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Product lines, product descriptions. Initially, it was predominantly retail investor-based. Institutional investors live within their Bloomberg-type terminals and have all the data times five.

Comparison 66

Comparison Study Retail Financial 66

Konnect Agency

FEBRUARY 16, 2021

Particularly for new products that are more complex in nature, it can be difficult to convey everything you want to say in the live format due to over-scheduled meetings, crowded booths, and other programming. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Beyond PR

FEBRUARY 15, 2018

In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. They’re notable people who use products and services and spread the word about them to their growing audiences. . Influencers joined forces with luxury retailer Barney’s this year.

Travel 72

Travel Retail Instagram YouTube 72

OnePitch

APRIL 12, 2022

Lisa focuses on retail and the growing reach of Amazon. Her Thoughts on Pitches. [00:06:05] So are you ever forwarding pitches? 00:07:00] BB: There’s another pitch right there coming in. . [00:07:03] Do you ever get, and maybe this was a piece with the Barbie piece, exclusive or embargo pitches? . [00:09:59]

Pitching 52

Pitching Report Writing Retail 52

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

Sword and the Script

FEBRUARY 20, 2018

I also ran marketing mix and drivers analyses to identify the most effective channels to promote our products. You can’t increase the price too much because retailers are making great private label products. Retailers have built strong store brands and they make high quality products. Startup Marketing?

Technology 61

Technology Marketing Retail Interviews 61

Stephen Waddington

MAY 16, 2017

Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business. Customer service instant messenger channels started to appear on retail websites at the end of the last decade. Influencer relations. This is my motivation for blogging but it doesn’t suit everyone.

Publicity 119

Publicity Customer Service Community Internal 119

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?"

Analysis 54

Analysis Strategy Retail Viral 54

Bianchi Biz Blog

APRIL 5, 2021

I preside over several excellent professionals who handle numerous specialized e-mail products each week. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. What advice do you have for PR people that want to pitch you? What are we are we not consumed by?

Automotive 66

Automotive Web Meeting Media 66

Shift Communications

NOVEMBER 21, 2016

The largest retailer in the world also shares its data liberally, so let’s go check Amazon’s toy rankings: We see a variety of products most wished for. Let’s pick one of the products and use the media monitoring tool of your choice to determine conversation about it. This product was under the radar until very recently.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60