ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping.

B2B 147

B2B Data Retail Survey 147

Prohibition

SEPTEMBER 1, 2023

This podcast episode delves into: Managership is learned, and leadership is earned Knowing the business numbers Red flags in pitching Common mistakes in running an agency Focussing on client retention Setting achievable client expectations Are you a born leader? A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Interviews 223

Interviews Retail Data Engineering 223

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. For seasonal advice, check out these holiday pitching tips. See this earlier post on eight tools for thought leadership. Dust off dormant contacts.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Yet creativity plays a part in much of a PR person’s daily work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

AUGUST 28, 2017

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. It’s important to include the most interesting details there, “always prioritize statistics that prove the story is unique.”

Writing 258

Writing Newspapers Retail Groups 258

Cision

MARCH 29, 2016

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. ” 4. Boilerplate. Eichner, J.

Retail 120

Retail Pitching Print Writing 120

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors.

Healthcare 60

Healthcare Big Data Data Retail 60

Buzzstream

JULY 7, 2021

As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. Strategy #6 Pitching as a Resource. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Solo PR Pro

JUNE 22, 2021

It’s not only about pitching and landing a story in The New York Times; it’s also about the bigger picture of branding, how PR intersects with marketing in that space and even bringing new products to market. Being a veteran of the PR industry for over a quarter century, Ellen has seen some pretty major shifts.

Meeting 62

Meeting Course Retail Media Relations 62

Cision

APRIL 8, 2015

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. “Always prioritize statistics that prove the story is unique,” she says. Use clever headlines. Apply alliteration.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. We all know why this happens, but it is still completely irrational behavior.

Advertising 87

Advertising Advertising B2C Retail 87

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. We all know why this happens, but it is still completely irrational behavior.

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. Executives like these truly put the “leader” in thought leadership! RICHARD ETCHISON, CONFERENCES & AWARDS MANAGER.

Conference 156

Conference Employee Retail Trends 156

Communications Conversations

AUGUST 31, 2018

But, in general, reporters don’t want a product pitch on a press release. I was most recently the restaurants and retail reporter at the Minneapolis St. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada. It’s like being on autopilot. They want a good story.

Media 112

Media Journalism Report Video 112

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product. Follow up with an email pitch.

Publicity 100

Publicity Trade Shows Google Twitter 100

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

DECEMBER 15, 2016

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. My elevator pitch is always changing, and that’s because no two days are the same here. I work with such hardworking, talented people every day, and it is very rewarding to do so. What do I do?

Social Media 60

Social Media Data Measurement Analytics 60