ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Groups Retail Media Training 243

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Stephen Waddington

AUGUST 12, 2020

Clients want blended, agile, creative solutions to their challenges. We are working on a couple of projects in the retail space and having some great conversations. We connect disparate things and ideas to solve problems creatively and we strive to help new talent break into an industry built on connections. How is it going?

Agency 161

Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes.

Conference 156

Conference Employee Retail Trends 156

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. People aren’t interested in constant sales pitches. Convenient Path to Purchase.

Social Media 87

Social Media Media Mobile SEO 87

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. FMCG PR professionals work closely with retailers, distributors, and wholesalers to ensure that these products are prominently displayed and promoted in stores.

Brand 62

Brand Branding Ethics Storytelling 62

Solo PR Pro

JUNE 22, 2021

Little did she realize that this seemingly small PR agency would give her the opportunity to get her feet wet working with creative teams for big brands like Jack Daniels and RCA. By the time I left about seven years later, we had five products on the shelf at major retailers like CVS, all of which I was part of developing,” Ellen said. “It

Meeting 62

Meeting Course Retail Media Relations 62

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors.

Healthcare 60

Healthcare Big Data Data Retail 60

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Check it out. Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?"

Analysis 54

Analysis Strategy Retail Viral 54

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. That passion drives bravery and pays off in bold creative ideas that make a difference. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Konnect Agency

JULY 13, 2022

Pool Your Pitches. As an example, last year functional supplement brand Zesty Paws activated a mix of retailer and lifestyle pages ( @targettales and @dontstopmeowing) which resulted in 815 new followers to the Zesty Paws’ Instagram page. Traditionally, in Q4, Amazon’s most shopped days are Black Friday and Cyber Monday.

Agency 52

Agency Retail Brand Branding 52

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Our creative director Alex Hartman joined me for the press days at Motor Bella.

Meeting 78

Meeting Automotive Media Technology 78

Beyond PR

FEBRUARY 15, 2018

In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns. Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression.

Travel 72

Travel Retail Instagram YouTube 72

Cision

APRIL 8, 2015

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Image: Phillip Capper ( Creative Commons ). “Always prioritize statistics that prove the story is unique,” she says. Use clever headlines. Many do not and therefore don’t get the desired exposure.”.

Writing 120

Writing Retail Content Marketing Groups 120

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Konnect Agency

FEBRUARY 16, 2021

No matter how creative and interactive a virtual trade show and/or booth might be, one thing that is impossible to recreate in this format is the face-to-face interaction and spontaneous collaboration. Without a clear retailer component or the ability to sample, the virtual event just didn’t seem like the best use of resources,” Lyons shared.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

Beyond PR

JUNE 5, 2018

In addition to the content being strategically created on the back of topic-focused keyword research, the process of pitching your pieces must be data-driven, if it is to have a shot at making a mark in the media. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking.

Media 40

Media Employee Pitching Data 40

Waxing UnLyrical

DECEMBER 21, 2011

If something about that first touch point – whether it’s a pitch, a video, a blog post, a tweet – doesn’t appeal to them, it is highly unlikely they are going to come back for more, let alone pay attention to what we’re asking them to do. Have they been as creative as they could have been?

Video 72

Video Retail Communications Creativity 72

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme. Later he wrote me up as “insubordinate” and demanded I be fired.

Agency 100

Agency Advertising Advertising Twitter 100

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Communications Conversations

DECEMBER 15, 2016

My elevator pitch is always changing, and that’s because no two days are the same here. There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. What do I do? Arik, that is a good question. Using social media in a highly regulated environment can be challenging.

Social Media 60

Social Media Data Measurement Analytics 60

Journalistics

MARCH 15, 2015

I’m most-excited about seeing the adaptation of iBeacons for driving proximity-based engagement in retail and event applications. Mastercard’s Priceless Elevator Pitch – part of the SXSW 2015 Mashable House, a buzzworthy activation in its own right, Mastercard is offering a $15,000 prize for the best elevator pitch.

Trends 56

Trends Big Data Mobile Conference 56

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. He told me of the time he went to pitch for a major lawnmower account. What are your most striking characteristics as a PR practitioner?

Film 40

Film Creativity Newspapers Internal 40

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

DECEMBER 30, 2007

And since Disney makes so few mistakes – and are proud of that – I wanted to use this as an example so that fans of the Bad Pitch Blog do not forget why, two years ago, this blog was started. It''s a made-up term for online retailers to use--and Lauren''s a Personal Finance lady. Full details in the release below. I left the rest out.

Retail 40

Retail Creativity Travel Examples 40

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145