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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These insights help brands understand what’s being said about them.

Trends 195
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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

It’s not even enough to monitor the conversations and be willing to participate in them. The more you know about your customers, clients, employees, and competitors, they better your planning will be. use that old PR skill called content analysis. That has certainly proven to be the case. Mining conversations. Content Analysis.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you? Emily Myers Duke, Pretty Creative PR.

Agency 108
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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. The top of the funnel is filled by PR. What does PR do?

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 89
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Many of those skills DO apply today.

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Pitch Smarter: A Conversation With OnePitch Co-Founder Jered Martin

Solo PR Pro

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111