Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Additional duties. More internal comms. Lack of civility.

Communications 123

Communications Crisis Internal International 123

Solo PR Pro

APRIL 6, 2021

A file sharing mechanism (DropBox) to share large files like photos and videos is a must and a proofreading tool like Grammarly also comes in handy on a daily basis. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app.

Tools 89

Tools Google LinkedIn Leadership 89

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. I could write a book on this topic. These are all critical skills for a successful PR professional. Be courteous to the journalist’s schedule.

Television 120

Television Pitching Journalism Interviews 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. In particular, expect to see smaller affinity networks that meet both virtually and physically. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

How To 159

How To Facebook Social Media Advertising 159

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure if web traffic to a particular landing page increased because of a video campaign. Inspire along the way: .

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings.

Software 156

Software Tools Print Technology 156

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. What level of eye contact is best in video? Emerged Trends.

Trends 120

Trends Mobile Web System 120

OnePitch

APRIL 26, 2022

What She Writes About. [00:02:51] So we kind of scour the web and try to find great deals, great value, and just great products that people might want to buy. “??It’s Learn more pitch tips and insights from previous guests on Coffee with a Journalist in our journalist spotlight videos available for free on YouTube.

Comparison 52

Comparison Pitching Meeting YouTube 52

Prohibition

FEBRUARY 13, 2020

Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views? We’ve worked on variety of campaigns for clients in B2B and B2C sectors that have achieved real ROI and helped contribute to meeting the business goals of each brand.

Measurement 62

Measurement Marketing SEO B2C 62

Solo PR Pro

APRIL 16, 2019

It allows you to create shareable transcriptions of audio files and is perfect for meeting notes, webinars, podcasts and more. O-transcribe is another online transcription tool that allows you to upload audio and video files as well as YouTube links. The web version is free; iPhone app is paid.). O-transcribe. Sweet Process.

Tools 49

Tools Newspapers YouTube Small Business 49

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. Communicating is difficult.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. 3) Is law firm marketing different from other vertical industries?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. PR is not a profession. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Bad Pitch Blog

MARCH 7, 2013

The open social collaboration team at Tracky designed a social editorial process that meets all the criteria for creating content and it allows for complete customization ( and it’s free). No matter how sophisticated the organization, I''ve only heard of Excel-based calendars being used.

How To 99

How To Google Groups Mobile 99

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Write the Guide to __ RFP and make sure your company has solid responses.

Marketing 49

Marketing eBook Case Study Comparison 49

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A good plan is to meet quarterly to run through scenarios that might happen. Will you send out written statements or release video footage? This will prepare you for any eventuality.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

The Hoyt Organization

MAY 10, 2024

In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training.

Google 79

Google Engineering Infographics Policies 79

PR Fuel

NOVEMBER 27, 2018

Imagine you’re having kind of a crummy Monday – you spilled coffee on your favorite tie, traffic was awful, you forgot to download new episodes of your favorite podcast, and there was only one-half of a boring pancake donut at the weekly meeting. The most popular videos were the ones that were the most critical of the product.

Survey 45

Survey Company Customer Service Small Business 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Regular dissemination of good communication, meeting and texting practices is also necessary. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Conversations

AUGUST 9, 2011

Although it is useful to extend the reach of an event using social media, the value for people to meet others and discuss topics in person should be maximised. It is not conducive to an event if everyone is more focused on their smartphone or tablet device, than on meeting or talking with the people around them. Live broadcasting.

Twitter 40

Twitter Social Media Conference Video 40

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Because we can all improve our writing. Let Feedly scour the Web for your particular pre-selected subject matter and “feed” you ideas you can use. Now that you have all kinds of wonderful topics to write about, if you need some help coming up with catchy names, you can always feed those topics into this tool from Hubspot.

Tools 168

Tools Pinterest Exercises Social Media 168

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Bianchi Biz Blog

MAY 11, 2023

And talk to the appropriate departments to shoot and/or gather any videos you will need. The online application process facilitates multiple entries by offering a Web-based mechanism for team editing and reviewing. Plan a time for needed photos to be shot and edited. She has also assisted clients on numerous PACE Award entries.

Automotive 84

Automotive Mobile Engineering YouTube 84

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Responsiveness.

Facebook 108

Facebook Twitter Blogging Social Media 108

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. However, many people overlook it when they have a great story to tell and an urgent deadline to meet. Further, we provide rich information not just on how to contact them — but what to contact them about. Know the Audience. This is the golden rule.

Media 149

Media Pitching Data Technology 149

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. 7 Tips on Writing the Perfect Welcome Email. Without further ado, here are 7 tips to writing the best welcome email. Call to Action .

Communications 40

Communications Pitching Writing Social Media 40

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77