Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. If you are a social media manager, your conversations are with influencers who are promoting your client’s product.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. Not necessarily. Wrong again.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Summer is the perfect and preferred time to identify the coverage opportunities for your products. Be creative.

Pitching 235

Pitching Print Creativity Blogging 235

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 4) How many customers do you have?

Software 146

Software Agency Pitching Analytics 146

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. And they’ve been consistent about pumping out new features.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone. Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever.

Agency 140

Agency Enterprise Energy Retail 140

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. ” Hiring is through the roof with dozens of new positions filled. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 12, 2022

That’s when he started building a product in-house. So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. PR tech news mentions. Enterprise monitoring may cost more.

Software 89

Software Pitching Measurement Enterprise 89

Doctor Spin

FEBRUARY 22, 2024

Introduce new products or services. Public relations and marketing: Dividing the conceptual domain and operational turf. Public Relations Review , 17, 219–225. Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

MAY 1, 2023

Media Relations AI tools can also be utilized in media relations. For instance, Muck Rack’s new feature, PressPal.ai , powered by ChatGPT and Muck Rack’s media database, generates a press release within 15-30 seconds based on writing prompts. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

JULY 25, 2017

We even helped the client create a special product just for school celebrations that the SNEB could get behind. Where possible, work with clients to offer opportunities for shared exposure with other category players. But, done well, a celebrity partnership can be more than a pretty face and a product. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 102

Survey Report Media B2B 102

Journalistics

SEPTEMBER 9, 2021

I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros.

Tools 52

Tools Engineering Interviews Social Media 52

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Does social media inspire the clothes you buy?

Media 60

Media Hotels Social Media YouTube 60

Beyond PR

AUGUST 4, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Industry 64

Industry Communications Software Hotels 64

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. 5W’s Beauty Division had the honor of representing Indie Beauty Expo (IBE) for its third annual New York show – the most expansive and successful show yet from Aug. 23 at Skylight Clarkson Sq. Beauty Ingestibles.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Polaris

JANUARY 21, 2015

Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: A mom blogger with a Canadian audience receives a pitch for a product that’s only available in the U.S. A PR agency approaches a wine blogger with information on a new iOS game. Bloggers aren’t the same as legacy media.

Agency 100

Agency Pitching Enterprise Policies 100

Critical Mention

JUNE 19, 2019

You first need to figure out the need for your product or service and then focus on what problem it can solve. Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Start producing content. Distribute your content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. Predictive Crisis Management .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. I became familiar with iQ Media when it was led by former CEO Kye Strance.

Industry 86

Industry Media Technology Employee 86

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Media relations – The pandemic has decimated newsrooms over the last few months. furloughed the majority of its staff , and they’re just two well-known examples – we’re yet to hear of a news outlet that hasn’t been affected in some way.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Media relations – The pandemic has decimated newsrooms over the last few months. furloughed the majority of its staff , and they’re just two well-known examples – we’re yet to hear of a news outlet that hasn’t been affected in some way.

Exercises 62

Exercises Employee Social Media Communications 62

Bad Pitch Blog

MARCH 18, 2014

As a result of months of development and hard work, we are pleased to announce the launch of our new responsive website. Our primary objective is to provide the best user experience for reading our content as well as allowing users to download OUR PRODUCT easily, ” said NAME , the head of IT department at COMPANY.

Web 67

Web Mobile Pitching Crisis Communications 67

Scott Public Relations

DECEMBER 13, 2018

The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. But to make the greatest impact, it’s important to vary the format of your content as well.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

NOVEMBER 22, 2016

In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience. Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Ethical Voices

NOVEMBER 7, 2022

The ethics of reviews and selling products you review. Beyond just selling review products, the other thing that has become increasingly popular in the media today are affiliate links. I’m seeing more and more of the larger business and consumer media are doing it. The ethics of press trips. I shy away from them.

Ethics 82

Ethics Travel Writing YouTube 82

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Some say that earned media is a synonym for PR. But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations.

Reputation 156

Reputation Brand Branding Media 156