ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: PR only works when you have news. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. The New York Times 74%. Industry Dive 72%. Here are the email open rates for pitches sent to these publications. TechCrunch 85%. The Guardian 63%.

Study 167

Study Communications Survey Pitching 167

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here are some of the most common mistakes made by new businesses. Worse, they may let the news trickle out without a proper media strategy. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. Bad timing.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. 4) How many customers do you have?

Software 146

Software Agency Pitching Analytics 146

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push.

Small Business 168

Small Business SMB Local Viral 168

Cision

SEPTEMBER 25, 2017

It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? These journalists spend little time on social media relative to their peers. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. Onclusive expands partnership with MSL.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone. Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever.

Agency 140

Agency Enterprise Energy Retail 140

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. The benefits of this include a dedicated team that can bring relationships with your target media. We work with businesses right out of beta all the way to the NYSE.

Consumer 131

Consumer Product Launch Agency Sports 131

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS.

Tools 52

Tools Marketing Writing Resources 52

Critical Mention

JUNE 19, 2017

New Yorkers Honored for Spreading the News. This year marks the 30th anniversary of the awards, which are widely regarded as one of the industry’s most prestigious accolades. Nearly 200 professionals honored their own for individual achievement in communications, marketing and public relations. June 20, 2017.

Government 67

Government Industry Media Relations Agency 67

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity. PR tech news mentions.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

JUNE 20, 2017

New Yorkers Honored for Spreading the News. This year marks the 30 th anniversary of the awards, which are widely regarded as one of the industry’s most prestigious accolades. Nearly 200 professionals honored their own for individual achievement in communications, marketing and public relations. June 20, 2017.

Government 60

Government Industry Media Relations Agency 60

Beyond PR

AUGUST 4, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 64

Industry Communications Software Hotels 64

5W PR

MARCH 12, 2018

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. Industry Campaign Awards.

Video 68

Video Mobile Consumer Advertising 68

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Bianchi Biz Blog

APRIL 24, 2023

They include things like: Their skills, proficiencies and strategic expertise in your industry – what are their skills and proficiencies and how do they align with your needs? The depth of their experience in your sector – how much experience do they have in your industry/sector? Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Doctor Spin

FEBRUARY 22, 2024

However, there are lots of instances where the marketing toolbox falls short: Media Relations (Sometimes referred to as “Press Office.”) “Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’m not here to say stop writing news releases. Start with building a list of categories or topics you anticipate the public and/or media having interest in. There’s another powerful tool in the PR toolbox — Thought Leadership.

Leadership 83

Leadership Print Training Radio 83

5W PR

APRIL 5, 2020

The key ingredient when it comes to the public relations industry is creating newsworthy campaigns which connect with a lot of people. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. Shock Value.

Crisis 78

Crisis Viral Pitching Report 78

ImPRessions - Crenshaw Communications

JULY 25, 2017

Where possible, work with clients to offer opportunities for shared exposure with other category players. One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Be fearless in dreaming up potential partnerships.

Education 136

Education Leadership Agency Instagram 136

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Start producing content. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Bianchi Biz Blog

OCTOBER 28, 2021

CES continues to generate a TON of news. More than 180 companies from the transportation and vehicle tech industry have committed to the show, including GM, Daimler AG, Fisker, Turing Auto, Waymo and more. Adriana is an account supervisor at Bianchi PR with 17 years of B2B PR experience representing clients across multiple industries.

Data 75

Data Automotive Transportation Mobile 75

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.

Media 60

Media Hotels Social Media YouTube 60

Konnect Agency

MARCH 15, 2023

Trade shows like Expo West generate press exposure for our clients, as a lot of media outlets attend to build their relationships and get to know different brands to inform their coverage throughout the year. This year’s Expo West had media attendees from national outlets like Forbes, Food Network, E! Konnect with us!

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Journalistics

SEPTEMBER 9, 2021

Here are some alternatives I uncovered; let me know if you have any additions to the list: Media Relations. MediaSync: mBLAST just launched a FREE media list service called MediaSync. If you have content you want to share across social media, you may want to try PitchEngine for your next release.

Tools 52

Tools Engineering Interviews Social Media 52

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. 5W’s Beauty Division had the honor of representing Indie Beauty Expo (IBE) for its third annual New York show – the most expansive and successful show yet from Aug. 23 at Skylight Clarkson Sq. Male Grooming.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Scott Public Relations

APRIL 2, 2020

They are less engaged with news and feel uninformed. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Watch and read the news yourself. Those who are less inclined to vote include people of color, people who are poor—especially women—and young people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

SEPTEMBER 26, 2017

It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? These journalists spend little time on social media relative to their peers. Does Industry Matter?

Journalism 63

Journalism Social Media Study Comparison 63

Bad Pitch Blog

MARCH 18, 2014

The "press" release gets waaaaaaaaaaay too much time and attention in this industry. But most importantly, I also know this accomplishment is even less in the "who cares" category than a company launching a new web site. This is a variation on that infamous non-news release. The news above screams "we''re catching up."

Web 67

Web Mobile Pitching Crisis Communications 67

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Surveys of the PR community or reporters ( see these ).

Industry 86

Industry Media Technology Employee 86

Scott Public Relations

DECEMBER 13, 2018

The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. But to make the greatest impact, it’s important to vary the format of your content as well.

Healthcare 40

Healthcare Insurance Insurance How To 40

Bad Pitch Blog

JANUARY 16, 2012

Some may be quick to point out an app with 15 million users, compared to Facebook''s nearly 900 million active users and Twitter''s 100 million active users, decreases the odds of connecting with media in your area of expertise. You''re already online scanning what''s going on in your industry, above and beyond even Google News Alerts.

Social Media 64

Social Media Media Instagram Fashion 64

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333