ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. Cybersecurity is one of those categories. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But much of the art of media relations and PR involves making real connections.

B2B 232

B2B Agency Energy Media Relations 232

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

Bianchi Biz Blog

JANUARY 18, 2024

Many of those attendees and exhibitors were from the vehicle technology space, as the number of exhibitors in this category more than doubled. Automotive News ’ Jamie Butters summed it up in this headline in his post-CES column: Is CES worth (the) auto industry’s time? It’s not the largest … but it’s the best.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Here are some of the most common mistakes made by new businesses. Bad timing. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Some of the story angles they are looking for this year include: 46% said, “new angles for COVID-19 coverage.”. click image for higher resolution). * * *.

Study 167

Study Communications Survey Pitching 167

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. The larger the company, the bigger the expectations journalists will have of their digital newsroom.

How To 242

How To Survey Resources Social Media 242

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. How do companies determine if they are ready for a PR agency?”. While it varies from company to company, there are a few things that typically hold true.

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone. None of this matters if an agency person is reluctant to share difficult news with the client.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 102

Survey Report Media B2B 102

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’m not here to say stop writing news releases. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Media opportunities come and go fast. Are they articulate?

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

JULY 25, 2017

We brokered an arrangement between the company and the Society for Education Nutrition Education and Behavior. Where possible, work with clients to offer opportunities for shared exposure with other category players. Treat partner companies as clients. It was the beginning of a beautiful relationship. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Beyond PR

AUGUST 4, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. . Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Industry 64

Industry Communications Software Hotels 64

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

APRIL 5, 2020

The key ingredient when it comes to the public relations industry is creating newsworthy campaigns which connect with a lot of people. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. Shock Value.

Crisis 78

Crisis Viral Pitching Report 78

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. CES continues to generate a TON of news.

Data 75

Data Automotive Transportation Mobile 75

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.

Media 60

Media Hotels Social Media YouTube 60

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Industry Campaign Awards.

Video 68

Video Mobile Consumer Advertising 68

Solo PR Pro

NOVEMBER 17, 2020

Hyperlink your company name to the website. Include your social media accounts with words; sometimes those icons do not display well, so hyperlink the words LinkedIn and Twitter to make the connection effortless. Promote a recent news story , case study or promotional one-sheet with relevant links. Share your snappy tagline.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

Doctor Spin

FEBRUARY 22, 2024

However, there are lots of instances where the marketing toolbox falls short: Media Relations (Sometimes referred to as “Press Office.”) “Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it.

Exercises 71

Exercises Employee Social Media Communications 71

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. 5W’s Beauty Division had the honor of representing Indie Beauty Expo (IBE) for its third annual New York show – the most expansive and successful show yet from Aug. 23 at Skylight Clarkson Sq.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Email and social media are often your best bet. Real-time media monitoring tools allow you to measure your content. Start producing content. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it.

Exercises 62

Exercises Employee Social Media Communications 62

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. Predictive Crisis Management .

Media 88

Media Data Reddit Crisis 88