Customer Service, Measurement and White Paper

3 Ways to Contribute to Your Brand’s Social Strategy

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.

Strategy

Strategy Customer Service Social Media Software

6 Ways to Connect With Consumers Using Periscope

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Promotion Made Easy.

Consumer

Consumer Video Customer Service Twitter

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Stuffed giraffe shows what customer service is all about.

Strategy

Strategy Customer Service Airlines Hotels

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools. But I’d also seriously travel!

Communications

Communications Data Local Survey

How to Develop Meaningful PR Measurement

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement

Measurement How To Analytics Customer Service

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Learn how with Cision’s free white paper! Pauline Chow , a data scientist at Clique Inc., Track competitors.

Media

Media Social Media Community Measurement

5 Common Misperceptions of Social Customers

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Get our free white paper! For most businesses, social media serves its highest utility as a customer service vehicle. ”

Social Media

Social Media Facebook Print Advertising

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling

Storytelling Media Infographics Advertising

Your 5-Step Plan to Modern PR Measurement

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

Measurement

Measurement Customer Service Data Education

3 Reasons Why Your Social Strategy Is Failing

Cision

FEBRUARY 2, 2016

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Get our free social media strategy white paper today! Missing Metrics. What is your brand doing to calculate and prove ROI from social?

Strategy

Strategy Social Media Customer Service Software

10 Ideas to Simplify Your PR

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Measure what’s important (not everything is).

Measurement

Measurement Resources Technology Examples

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR

Digital PR Training Report Social Media

7 Data Visualization Tools That Anyone Can Use

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data

Data Tools Google Examples

5 Data Visualization Tools That Anyone Can Use

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data

Data Tools Google Examples

Let the Cision® Communications Cloud® Work for You

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.

Communications

Communications Analytics Analysis Data

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. Social Media Marketing Podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. 20) Mack Collier. Managing The Gray.

Social Media

Social Media Marketing Pinterest Media

Public Relations Today

3 Ways to Contribute to Your Brand’s Social Strategy

6 Ways to Connect With Consumers Using Periscope

Trending Sources

The Extra Mile PR Strategy: Wow Your Customers

Behind the Headlines With Crenshaw Communications’ Marijane Funess

How to Develop Meaningful PR Measurement

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

5 Common Misperceptions of Social Customers

How Storytelling Connects Paid, Earned, and Owned Media

Your 5-Step Plan to Modern PR Measurement

3 Reasons Why Your Social Strategy Is Failing

10 Ideas to Simplify Your PR

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

7 Data Visualization Tools That Anyone Can Use

5 Data Visualization Tools That Anyone Can Use

Let the Cision® Communications Cloud® Work for You

Top 50 PR, Marketing & Social Media Podcasters to Follow

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