ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. Fewer, clearer objectives always beat vague or sweeping ones. They’re actionable. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper? This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Click here for our free “Outside-The-Box Content Marketing for PR” white paper! Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Do the marketing tools and tactics you use actually keep your brand top of mind? Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. “As 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100).

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. It also merits pointing out, these are early measurements; perhaps the results improve with time.

B2B 66

B2B Marketing Advertising Advertising 66

Cision

NOVEMBER 11, 2016

In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools. .) — will evolve, but the underlying ideas will be the same. If I won the lottery I would… do charitable things of course. But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Get our free white paper! Marketing and communication plans should consider off-line components as well as online.

Social Media 120

Social Media Facebook Print Advertising 120

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to measure your content (think beyond page views and social signals–think about “engaged time”, visitor loyalty and return visitors).

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Sure we have more content, but it’s it resonating?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. As marketers we instinctively want to put a gate on content as a means to measure short-term impact. The Secret to Scale is Employees. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

SEPTEMBER 28, 2015

Get our white paper today! ” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. Aral’s research is quite interesting in that it seeks to understand the environment necessary to leverage granular influence. Influencers drive awareness at the top of the sales funnel.

Marketing 120

Marketing Groups Journalism Social Media 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 20, 2015

Mistake #9: You aren’t measuring what matters. “Measuring is essential; you are not producing content merely for fun.” A couple of thought leaders in this are of measurement are Johna Burke of BurrellesLuce and Shonali Burke (more on their insights here). ” – Chris Meier. ” – Neil Patel.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa. Look for opportunities to collaborate on strategy, content creation, measurement and more.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Click here for our free white paper! Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Want to become a live-streaming expert?

Video 120

Video Mobile YouTube Enterprise 120

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Performance has to come first, with the chance of winning industry awards far behind. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Get even more PR measurement tips? Determine Your Metrics.

Measurement 120

Measurement Customer Service Data Education 120

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. white papers (36%). email open rates (52%).

Survey 97

Survey Media Relations Corporate Communications 97

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Want to measure your PR’s value? Click here for a free white paper that shows how! Use this list as your guide to what you should expect with press release distribution. Increased Brand Awareness. Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Those are followed by several categories of content that draw similar interaction rates.

B2B 111

B2B Consumer Marketing Survey 111

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Engine 4: Measure, iterate, and improve over time.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120