White Paper: Want Content Success? Think Outside the Box!

Cision

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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Free White Paper! Give Your Story Legs

Cision

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. More content does not garner more attention; relevancy does. Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? How are you measuring the weight and worth of your efforts? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. Here are six noteworthy stats that help reveal the true merits of your content initiatives: Email clickthrough rates. However, go beyond measuring mere “open rate,” which doesn’t tell you much.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” 3 Idealist Content Marketing Metrics.

6 reasons your content marketing program is struggling

PR Daily

It all comes down to strategy, calls to action and an effective measurement program. Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. It’s a marketer’s dream, right? Your content is not focused.

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Frictionless content. by Frank Strong.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Want even more content marketing tips? Measure everything, too.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. What is the difference between content and content marketing? We create this content mainly because someone asked us to.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity.

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The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content .

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. To build an audience you have to get visitors to your content hub. One of the best examples of this comes from marketing automation vendors.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. White papers.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing? It means brands will have to invest in content creation.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. White papers.

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In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. Content proliferation for irrational buyers. by Frank Strong.

The Psychology of More in Content Marketing and Social Media [UML]

Sword and the Script

And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating? Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors.

Survey: 3 PR trends in tactics, measurement and organization for 2019

PR Daily

Measurement (66 percent). Content marketing (64). RELATED: Struggling to measure the success of your comms programs? White papers (36 percent). These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. PR pros are measuring online engagement and email efficacy. Marketing Measurement PR PR survey

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Cision

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. PR measurement is not only a science — it’s an art.

16 content marketing resolutions for 2016

PR Daily

As PR pros, we should consider making a few to guide our content marketing efforts in 2016. Produce higher quality content. Bad content. is the nemesis of content marketing. We need to produce high quality content to capture our audience, otherwise we will lose them in an increasingly cluttered media space—especially with recent updates to Google algorithms and the rise in ad blockers. Use mobile responsive email marketing.

Plan, Do, Check, Act: How to Optimize Your Content Marketing

Beyond PR

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. When optimizing your multichannel content program, consider the “Plan, Do, Check, Act” (PDCA) approach. Content optimization. Content creation.

4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers.

8 outstanding tools for content marketers

PR Daily

If only content marketing were as easy as crafting a few blog posts, sitting back and watching your empire grow. The reality, though, is that content marketing is a multi-faceted, nuanced and ever-evolving journey. Content creation is just where it starts. RELATED: Ragan creates custom content, from white papers to emails to intranets and more!

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. I’m convinced marketing automation would have been enlightening. There are few tactics in B2B marketing that lead to such direct effects. 1) Measures of Visibility.

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How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

IBM expert: Comms pros must become data scientists

PR Daily

The answer is simple: data, says Boatner, who is Big Blue’s social media and influencer communications lead for global markets and its brand communications manager. (It Develop the best measurement framework for your campaign through digital intelligence and analysis, she says. Before you plan a campaign around that super-exciting white paper you dreamed up, did you figure out whether it’s what your target audience wants ?

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5 tools to help PR pros measure storytelling efforts

PR Daily

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task. Google Analytics is a vital tool for measuring storytelling efforts.

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.”

How To Use Tech Tools to Improve Your Content

Cision

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore). Great content with a poor headline frequently gets ignored. Tech tools make me seem like a better writer than I am.

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Tips for successful digital marketing measurement

PR Daily

Sixty percent of social media marketers say measuring social media's ROI is their biggest challenge. Only 21 percent of content marketers say they successfully measure ROI, and just half of all social media marketers say data inform their organizations' social media strategies. by Constant Contact, indicate that measurement is still a major challenge for marketers. Here are a few: Email marketing metrics: Click-through rate.

3 Steps to Efficient Content Amplification

Cision

Below are three steps to help you quickly determine the best ways to get your message to the masses through content amplification. Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measure your results. Measurement can often be the toughest part of any content marketing campaign. Need to pump up your content amplification even more?

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How’s Your Press Release Call to Action?

Cision

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. A strong call to action, on the other hand, can concentrate results (get people to do this and not that ), and can help you measure what’s important to you. When you think about it, a press release is just another component of your content marketing strategy.

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5 Tips to Reel Viewers in With Streaming Video

Cision

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? Check out our “Video Streaming Best Practices for PR” white paper! Use them to measure audience interest and participation. When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter.

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8 Best Practices for Content Curation

Cision

Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. It is also an inexpensive way to augment the original content that you’re producing. The Internet is rich with interesting content. Know how to republish content.