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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. Describe the craziest or most fun story you have worked on.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

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Top Trucking & Off-Highway Podcasts of 2023 for Suppliers

Bianchi Biz Blog

WHATTHE TRUCK : A FreightWaves podcast breaking down the biggest stories in transportation and logistics. Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

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Top EV-Focused YouTube Channels That Mobility Suppliers Need to Follow

Bianchi Biz Blog

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all? Typical Length: Average 15 minutes Frequency: Every Tuesday and Thursday Electrek.co

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

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Consumers Want to Travel, Here are PR Strategies that Will Make Them Book The Trip

5W PR

Craft blog posts that weave captivating narratives, destination guides that go beyond the tourist traps, and videos that capture the soul of the destination’s offerings. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Retargeting can remind interested users to book their trip.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. But many companies jumping on the content marketing band wagon get it spectacularly wrong.