Shift Communications

NOVEMBER 27, 2017

Predicting PR Job Searches. Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. As in, the weeks between Thanksgiving and December 10, 2017.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

MARCH 24, 2017

Around November of last year, Shameth Diaz, 28, was diagnosed with an arachnoid cyst located between his cerebellum and occipital lobe, forcing the bottom portion of his brain out of his skull. This year I challenged myself to use my media knowledge to help one of my closest friends. Kevin Mejia. Account Coordinator.

Pitching 110

Pitching Television Newspapers Financial 110

Shift Communications

SEPTEMBER 17, 2014

Google Analytics can provide demographic and location data about your site visitors. The post How to Build An Audience for Your New Blog appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Use this information to cater your posts and content to your audience. Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Shift Communications

SEPTEMBER 30, 2014

I recently relocated to San Diego (goodbye Boston winters) and was fortunate enough to keep my position at SHIFT. We also use a project management system that serves as one central location to track progress. Agency Life telecommuting working remotely' And it’s not going anywhere. It should be for all remote workers.

Agency 141

Agency System Conference Employee 141

Shift Communications

OCTOBER 19, 2018

A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power. Google News is a news aggregator that allows you to search all news under one topic, industry, location or source. What do you do to get ahead of the news?

Transportation 68

Transportation Google Trends Tools 68

Shift Communications

OCTOBER 20, 2015

As flextime becomes the norm, and since SHIFT has an excellent flextime program, we thought it would be a great idea to talk to some SHIFTers about how and why they flex. Leah Ciappenelli, HR Director at SHIFT, was eager to talk about how SHIFT’s flex policies came to be and why she flexes. SHIFT also has a telecommuting policy.

Policies 60

Policies Employee Guidelines Meeting 60

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Google Trends.

Google 98

Google Data Pitching Tools 98

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

JANUARY 18, 2018

The SHIFT SF office is located right in the thick of it all in downtown SF. The last thing any PR professional wants is to be featured in a reporter’s “I don’t cover this, stop reaching out” tweet. SHIFT encourages these in-person meetings by rewarding those who take the initiative. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. For example, “SHIFT Communications” would be a branded non-negative search.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

DECEMBER 5, 2014

This includes their interests, their location, their gender and some of the top people your audience frequently follows. As you scroll over the various interests and locations, Twitter will actually give you an approximate number of followers that fit into that category. Amanda Grinavich. Senior Marketing Analyst.

Analytics 163

Analytics Twitter How To Social Media 163

Shift Communications

AUGUST 28, 2017

We’ve reacted fast enough to keep crises mostly contained; for every major PR crisis in the news, there are dozens, if not hundreds that are intercepted by talented PR professionals before the spark turns into a conflagration. How Do Predictive Analytics Apply to PR? Next: The Basics of Prediction in PR. Stay tuned!

Analytics 96

Analytics Software Technology Data 96

Shift Communications

JUNE 24, 2016

For example, last year, SHIFT was tasked with capturing the attention of a particular consumer audience segment that loved a specific kind of food. Thanks to modern advertising tools, we were able to reach exactly those people, five miles or less away from our client’s locations, and spur awareness of the product. Absolutely!

Advertising 109

Advertising Advertising Strategy Publicity 109

Shift Communications

AUGUST 22, 2018

I loved those experiences, but they did not make me want to pursue a career in PR. That’s when I realized PR might be for me after all. I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. I truly learned a lot from my first internship, especially being new to the field of PR.

Internal 68

Internal International Transportation B2B 68

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. The volume of searches based on location. ” This graph illustrates the locations, within the US, that most frequently search for the topic. The volume of searches over time. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

JUNE 19, 2017

GDPR impacts anyone who does business within the borders of the EU or does business with EU citizens, regardless of location. How else will marketing and PR be affected? Disclaimer: SHIFT Communications is a PR firm, not a law firm. You’d be wrong…. Who does GDPR impact? Consider the implications of this for a business.

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

OCTOBER 3, 2016

For example, if an incident occurs at one of your business locations, involves one of your employees or customers, or your brand is in any way involved, interrupt operations and activate your crisis communications plan. Brand Alignment. If an incident is impactful to your brand, consider interrupting normal operations. Christopher S.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Shift Communications

FEBRUARY 6, 2018

As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat. Use Twitter to confirm where the reporter is located since time zones can impact when you should call. Timing is key.

Pitching 84

Pitching Report Writing Twitter 84

Shift Communications

JANUARY 7, 2016

And as companies accepted this change and redefined the ‘what’ and ‘where’ of a workplace, I’m thankful SHIFT Communications is on board. I recently made a personal decision to move to Austin, Texas (keep it weird, y’all) while continuing my role as an account executive at SHIFT. PR Without Borders. Andrew Smith.

Video 60

Video Meeting Local Employee 60

Shift Communications

NOVEMBER 10, 2014

The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly. PR pros, want a deeper dive?

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MAY 13, 2015

One of my favorite things about working at SHIFT is that we’re encouraged to move beyond the bread and butter and indulge the most off-the-wall ideas. Change locations: It’s true that a remote work situation doesn’t mesh with everyone. However, working remotely once a week has a huge impact on me. GetOutside. Danielle Coe.

Creativity 60

Creativity Pitching Consumer Agency 60

Shift Communications

DECEMBER 17, 2014

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We’re going to walk through some of the main ingredients we include in our SHIFT Happens newsletter.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Shift Communications

OCTOBER 28, 2014

By the power vested in LinkedIn and Google, you have the ability to search the platform by location. The post Up Your Intel With LinkedIn appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. What can you discover, exactly? Interested in companies in the area?

LinkedIn 84

LinkedIn eBook Mobile Local 84

Shift Communications

SEPTEMBER 26, 2016

We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners. The 9 Dimensions in Spradley’s foundation are: Space : the physical setting, such as rooms, places, locations, etc. Here’s one near the SHIFT Boston office. From Concept to Reality.

Study 60

Study Examples Local Television 60

Shift Communications

SEPTEMBER 2, 2015

As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat. Use Twitter to confirm where the reporter is located since time zones can impact when you should call. Timing is key. Paige Kenny.

Pitching 60

Pitching Report Writing Twitter 60

Shift Communications

OCTOBER 7, 2014

With that in mind, we at SHIFT have developed a “RAISE” framework for crafting your RTM strategy. One of the most popular RTM events annually is the Super Bowl, so in this case brands should familiarize themselves with the basics – location, venue, teams, star players, fundamentals of the game, etc. Build Tribes! Inspire Movements!”.

Marketing 138

Marketing Conference Trends Viral 138

Shift Communications

SEPTEMBER 19, 2014

Networking is an invaluable tool in the PR and marketing industries and beyond these days. Especially after coming to SHIFT, where networking is a priority for young professionals and industry veterans alike, I’ve come to realize that networking is also a whole lot easier and more effective if you take the time to set yourself up for success.

Local 159

Local Meeting Pitching Industry 159

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 4, 2016

Like Twitter or Facebook, brands can use Peach to share GIFs, videos, or location. cta] The post Emerging Social Platforms appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Fast forward to 2016. Peach bursts onto the social media marketing scene. Amanda Loewy.

Google 60

Google Social Media Resources Measurement 60

Shift Communications

MARCH 20, 2015

As with anything in PR and marketing, a big component of networking is flexing your professional muscles. In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. It helps if you have a connection, but don’t let that stop you. Informational interviews.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Shift Communications

OCTOBER 29, 2015

Through its tools, we’re able to sort through 1000s of photos based on location and specific hashtags, and then ask permission through another customized feature in order to get the rights to post on HVCB’s @gohawaii channel. Tools: There are a handful of paid tools that you can use to help manage and curate social UGC. Danielle Coe.

Social Media 60

Social Media Media Tourism Guidelines 60

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. LCI) , San Francisco, California.

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

SEPTEMBER 10, 2015

The Search tab can help you find what content is doing well in locations you’re interested in. The post 6 Compelling Reasons Why Your Business Should Use Instagram for Marketing appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Image credit: Adweek. Amanda Loewy.

Instagram 60

Instagram Mobile Marketing Facebook 60

Shift Communications

FEBRUARY 25, 2016

Everyone knows a conclusion comes last, but its location in a piece of content allows you to deliver some serious food for thought to your reader. Maybe you presented your reader with one or several calls to action throughout your content, but a conclusion is the ideal location to remind them what you want them to do. Natalie Cullings.

Writing 60

Writing Transportation Consumer Travel 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. That said, it’s easy to feel good when you don’t look outside your own window.

B2B 60

B2B Marketing Construction Analytics 60