Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 101

Report Automotive Media Local 101

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

The Hoyt Organization

JANUARY 25, 2024

In addition, ensure that your website is mobile-friendly. Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area. Encourage customers to leave reviews , as they can significantly impact your local search rankings.

Strategy 102

Strategy Brand Branding SEO 102

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156

Mobile Local Technology Trends 156

5W PR

NOVEMBER 15, 2023

This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering.

Strategy 78

Strategy Marketing Ethics Mobile 78

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

JULY 21, 2023

Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

Retail 78

Retail Local Consumer Community 78

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. percent of travel, transportation, and hospitality executives said their companies were utilizing the IoT within mobile apps, a sign that this technology is likely to grow more pervasive in the future.

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

OCTOBER 5, 2016

When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately). But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Presspage

APRIL 17, 2018

Part 3 - When it comes to content… Go local! Why your global newsroom should localize content as much as possible. Part 4 - 'Mobilizing' your newsroom An essential part for a smooth running global newsroom is optimizing it for mobile visitors.

eBook 87

eBook Internal International Mobile 87

Cision

OCTOBER 15, 2015

The Weather Channel has taken note, today launching The Lift , the first network morning show available exclusively through the free Weather Channel mobile app. Half of Americans sleep with their mobile phones next to their bed and the other half sleep with it in their bed,” Katz said. “So

Mobile 120

Mobile Television Local Video 120

Bianchi Biz Blog

JUNE 16, 2022

The much-awaited event will showcase mobility and electrification demonstrations and technologies, and will feature dynamic indoor and outdoor activations that enable automakers and auto suppliers to conduct ride and drives and vehicle demonstrations on the streets of Detroit. Supplier Opportunities.

Technology 86

Technology Automotive Mobile Conference 86

Stephen Waddington

FEBRUARY 17, 2019

A cottage rented via Airbnb on a local farm was a huge success but less so the Drivey car rental. FuturePRoof podcast: Socially Mobile In the latest #FuturePRoof podcast Sarah and I ask whether the Netflix Fyre Festival documentary is a PR disaster. It’s a beautiful part of the country close to the border between England and Wales.

Mobile 79

Mobile Local Tools Community 79

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Brands need to optimize their products, locations and content for consumers to find them via voice: 80% of users search via voice for product and service information, and 70% search for local business information.

Hotels 138

Hotels Travel Privacy Engineering 138

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. I’ve been with Automotive News Europe since 2003.

Automotive 87

Automotive Meeting Newspapers Sports 87

PR Fuel

MAY 31, 2022

Include contact information, whether an email address or mobile phone number. It’s best to coordinate a visit with a national story so that a local outlet can give it a local perspective. Local news outlets always appreciate featuring local stories rather than using national content.

Crisis Management 89

Crisis Management Crisis Local System 89

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile System 120

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. How can sales teams use the HubSpot mobile app? The HubSpot mobile app is a wildly useful tool for sales reps that do most of their work on the road. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

PRSay

AUGUST 15, 2019

At Limeade , we believe this is the best way to reach deskless workers — more and more, companies see the potential for employee mobile apps to amplify and enhance their communications. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds. Give power to the people.

Communications 86

Communications Employee Enterprise Local 86

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. A few include: Build rapport and relationships —use social media and donor information to seek out those people who can mobilize others.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Step 2: Plan and train your team.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

” The millennial generation has led the way in online and mobile giving, and many will leverage their personal and professional social networks to support causes that inspire them. If in doubt, start local and expand as time and resources allow. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

Stephen Waddington

JULY 21, 2020

The UK's Industrial Strategy The Government’s Industrial Strategy is focused on four Grand Challenges, namely: Artificial Intelligence and data ageing society clean growth future of mobility. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78

Crisis Agency Enterprise Local 78

Practical Law Construction

APRIL 20, 2022

billion fund to support the transition to EVs, comprising £500 million to support local authorities to plan and deliver local public charging infrastructure, including through the £450m Local EV Infrastructure (LEVI) fund. Key measures include: The creation of a £1.5

Government 52

Government Mobile Data Local 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Stuart Bruce

NOVEMBER 27, 2015

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Local independent PR agencies, some of which operate across several African markets.

Mobile 60

Mobile Public Affairs Government Local 60