Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Now it’s more about your Twitter and Linkedin connections.). Take, for example, Linkedin Endorsements. Measure results.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. How will that be measured? Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling.

Media 94

Media Sports Agriculture Pitching 94

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

DECEMBER 28, 2019

However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Cision

JUNE 9, 2016

Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients. WE’s processes are very focused on measurability and budget optimization – driving more organic influence and less through paid platforms.

Training 0

Training Leadership Brand Branding 0

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. You can find more from her on LinkedIn and Twitter. Thank you, Stacey, for sharing your ideas!

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. TMB : I don’t think we have fully cracked the code for PR measurement which makes it difficult for executives to embrace sometimes. 41: Drew Hawkins of North Highland Consulting.

Employee 89

Employee Internal International Training 89

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Throughout your content experiment, measure the outcomes. Remember what got you here.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 198

Writing Communications Marketing B2B 198

Beyond PR

OCTOBER 18, 2016

Campaigns should be measurable and align with a set goal, but if your followers feel they are jumping through too many hoops, they likely will lose interest. Previously, he worked in public relations and firmly believes the art of storytelling makes the world go round. Connect with him with him on LinkedIn and follow him on Twitter.

Twitter 40

Twitter How To Social Media Guidelines 40

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Stop by his session and say hello! (He Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. You can connect with him on X (formerly Twitter) or LinkedIn.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. A strategic communication approach, clear and consistent, is fundamental. This is the domain of public relations.

Financial 78

Financial Privacy Infographics Leadership 78

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ). Source: Partisan Politics Complicates PR ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

AUGUST 24, 2016

Everyone knows video is the next big thing; yet, I find many people struggle to grasp multimedia measurement. There’s more to the equation, in particular when it comes to measuring multimedia. There are times I feel like incredibly smart people revert to Derek Zoolander and Hansel when thinking about video measurement.

Measurement 40

Measurement Brand Branding Video 40

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Monitor and measure results: The job doesn’t stop the moment you promote the video. You can connect with him on Twitter , LinkedIn , or elsewhere. Analyse the impact of your PR efforts and adjust your strategy as needed.

Video 88

Video Publicity Marketing Analytics 88

Solo PR Pro

SEPTEMBER 5, 2023

Use your expertise to tailor each of these tips with a storytelling approach. For example, choose networking and LinkedIn, or email marketing and social media. Will you post on LinkedIn daily? Measure your results. In addition to asking directly, make sure you include an ask in your communications.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Like all things, we must measure to understand if these changes are working for us. Being desktop friendly and mobile friendly is a must. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design.

Brand 52

Brand Branding Mobile Analysis 52

NewsWhip

JANUARY 16, 2020

In order to measure which links to content would count as actual articles, we sorted through our database that tracks billions of stories and filtered by those that 1) published in English and 2) were not gifs, memes or photos of quotes. To round out the top five, we saw a LinkedIn post of all things, generate 4.3

Web 103

Web Local Journalism Storytelling 103

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53