PRSay

FEBRUARY 21, 2023

16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. You can watch the playback on LinkedIn. I don’t know how to get there, but I’m going to try.’” Melton was guest speaker for the Feb. After studying video at a small college, Melton joined the United States Marines Corp.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. LinkedIn explores short-form video LinkedIn is venturing into the realm of short-form video content!

Social Media 62

Social Media Facebook Government B2C 62

Sword and the Script

NOVEMBER 19, 2019

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. Find more from Jefferey on LinkedIn. 43: Chris Forhan of Bytelion.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Rock the Status Quo

JUNE 30, 2015

The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. LinkedIn is perfect for this. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. The list of what it impacts goes on and on.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JULY 28, 2023

and LinkedIn. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. LinkedIn Encourages Bad Behavior. Think about the invites you receive to connect on LinkedIn. But PR can apply storytelling techniques which give lift to all forms of communications.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 115

Energy Leadership Meeting LinkedIn 115

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Here are a few ways Instagram can help amplify storytelling for B2B organizations. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. In 2018, we will see the rise of more storytelling. It will be interesting to see how companies continue to evolve and grow, whether it’s through creative storytelling or managing their reputation. Follow her on Twitter @emmaaingramm or connect with her on Linkedin.

Trends 0

Trends Storytelling Creativity Reputation 0

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Ishmael's Corner

APRIL 29, 2019

The Art Of Storytelling In Business Communications And Public Relations. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn). The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. The best content wins.

Industry 101

Industry Publicity Storytelling LinkedIn 101

Communications Conversations

MARCH 9, 2022

Now, I couldn’t find a ton of recent info on how their program is coming along, but I did find this deck from 2017 that listed out some pretty solid results: I know a number of people who work at Salesforce (and seem to love it, by the way), and these LinkedIn posts are pretty indicative of what I usually see. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183

Contently - Strategy

NOVEMBER 19, 2020

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH.

Trends 130

Trends LinkedIn Video B2B 130

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade allow more in-depth storytelling. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319

B2B Company SMB Automotive 319

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

Contently - Strategy

SEPTEMBER 21, 2021

If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up.

Brand 132

Brand Branding Banking Survey 132

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest. What good is a story without a quest?

Storytelling 40

Storytelling Travel Brand Branding 40

Communications Conversations

SEPTEMBER 21, 2021

I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling. Becca (and her team) have done a wonderful job with Geoff Martha, CEO of Medtronic, and his social media presence, specifically on LinkedIn.

Social Media 146

Social Media Marketing Media Insurance 146

The Hoffman Agency

NOVEMBER 28, 2022

It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Connect with him on LinkedIn. Multimedia has the innate ability to trigger emotion, boost comprehension and spark long-term memories. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists. LinkedIn Enters in China.

Leadership 164

Leadership Blogging Storytelling SEO 164

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin is a LinkedIn Learning and Lynda.com author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and past-president of CPRS Toronto. News releases and their place in 2019. Where does coding and predictive analytics fit in?

Communications 208

Communications Analytics Social Media Media Training 208

Ishmael's Corner

APRIL 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. I came across a LinkedIn post.more. The post “Bloody Hell, Someone Sent Me an Actually Informative Press Release” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 86

Storytelling LinkedIn Communications Publicity 86

Communications Conversations

DECEMBER 8, 2014

Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Am I in a time warp? Is this 2007? But, it’s just that–a micro-trend.

Social Media 152

Social Media Mobile Marketing Storytelling 152

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Optimizing LinkedIn Personal Branding & Company Profiles. Define: what LinkedIn means to your brand. Integrate: How LinkedIn fits into your company’s mission and marketing. Refresh: Best practices on LinkedIn profile and company page customization.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 177

Enterprise Tools Technology Privacy 177

Solo PR Pro

AUGUST 29, 2023

As a PR and communications professional, your expertise lies in storytelling. Leverage Social Media: LinkedIn is your best friend. Translate this into your pitch. The story isn’t about you or your company, but about how you can solve a specific problem for the client.

Communications 78

Communications Pitching Storytelling LinkedIn 78