Mindful Marketing

JULY 19, 2023

Most of us have experienced the remarketing that happens when we search for a specific product online and soon after, ads for the same product start appearing on webpages we visit. It was a Saturday evening when the emails hit my inbox within minutes of each other. Nonetheless, she also had started receiving emails from them.

Analytics 99

Analytics Data Retail Advertising 99

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

A legal or risk-management expert may be able to speak about how a new anti-money laundering regulation impacts financial institutions overall, but not how it affects a specific bank or client company, for example. All PR teams understand the value of formal media training, and it’s often useful. Confirm specifics ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

Burrelles Fresh Ideas

OCTOBER 3, 2023

Extended lifespan: Child influencers often grow up alongside their followers, potentially offering brands a long-term partnership. In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” I have witnessed the power of the kidfluencer firsthand.

Brand 82

Brand Branding Marketing Ethics 82

Wadds Inc.

SEPTEMBER 27, 2023

The English-Canadian duo draw on case studies from both sides of the Atlantic (from PepsiCo to Brewdog), using the UK’s Equality Act as their legal touchstone. Part two’s intensely practical focus introduces frameworks created by the authors as communications planning tools, breaking them down and explaining their use.

Internal 122

Internal International Case Study Analysis 122

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many announcements contain technical or legal terms, and every industry has its own vocabulary. Using universal language in an announcement will work in some areas. In fact, 95% of PR folks use a media database to help manage their outreach. Here are five areas to consider when pitching international media. .

Internal 323

Internal International How To Media 323

Stern + Associates

OCTOBER 24, 2023

Gifted with a quirky sense of humor, Sunstein’s talks, keynotes and advisory sessions use accessible metaphors and references to bring academic concepts to a practical level, leaving teams with recommendations they can put into practice the very next day. Why study behavior?” Sunstein asks.

Tools 110

Tools Employee Government Strategy 110

5W PR

MARCH 11, 2024

Long-term collaborations build trust and understanding, yielding more organic and effective influencer marketing campaigns. Use this data to refine the company’s influencer marketing strategy and continuously improve influencer collaborations. In the world of influencer selection, quality always trumps quantity.

Marketing 78

Marketing Guidelines Fashion Data 78

Sword and the Script

FEBRUARY 15, 2022

When the data was aggregated and anonymized, they could see behavioral trends in the legal sector that you couldn’t find in a survey. At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms.

Company 95

Company Marketing B2B Software 95

Wadds Inc.

JANUARY 5, 2024

When board decision-making revolves around operations and immediate concerns rather than purpose, values and strategy, the focus is skewed, and talent isn’t used effectively. supports creative agencies with company direction and differentiated propositions. A board is often established without the appropriate structure and make-up.

Leadership 52

Leadership Government Policies Ethics 52

PRSay

SEPTEMBER 18, 2019

It’s not uncommon to see and hear the term “hate speech” in 2019. Dimension 1: Legal protections. The guiding force for legal cases involving hate speech is the First Amendment of the U.S. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Ethics 120

Ethics YouTube Government Guidelines 120

Communications Conversations

JUNE 11, 2021

As you consider that, I want to share with you some of the guidelines I’ve found useful when researching on my own. As you consider that, I want to share with you some of the guidelines I’ve found useful when researching on my own. Macy’s – Leans heavily on Facebook’s Terms of Service: [link].

Guidelines 190

Guidelines Community Social Media Examples 190

5W PR

JUNE 26, 2020

Litigation PR is a specialist section of legal PR. Whenever a company or an individual is involved in a legal dispute, they should carefully think about how that particular case is going to be impacting their reputation and their public image because, in the end, it certainly will. Legal PR and Journalists.

Pitching 88

Pitching Strategy Reputation Publicity 88

Melissa Agnes

JULY 10, 2014

Thus, it is important for businesses and business owners to know how to handle potential online reputation attacks, whether that involves legal steps or handling matters on Yelp.com itself. On its “ FAQ ” page, Yelp warns uses of potential legal consequences for posting false information, while hyperlinking to the Wikipedia entry for “libel.”

How To 200

How To Guidelines Wikipedia Policies 200

PRSay

OCTOBER 3, 2022

Sephora said in a statement that the California law does not define “sale” in the traditional sense of the term. Data policies have traditionally been the responsibility of a company’s legal counsel or privacy director, but California’s regulations focus on practices typically managed by the marketing department.

Privacy 78

Privacy Data Marketing Retail 78

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. The cool thing is, apparently the skill can be learned by just about anyone (are you listening, Gartner?). Predictions in PR, Technology and Society. The high priests of IT (e.g.,

Technology 156

Technology Comparison System Enterprise 156

PR in High Definition

JANUARY 30, 2024

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. This could include approval processes for statements, timelines, at what point to involve legal, and hierarchies of responsibilities with who owns what clearly demarcated.

Handbook 62

Handbook Crisis Company Reputation 62

Cision

OCTOBER 8, 2015

Since 2013, the majority of Americans now support legalizing marijuana. Since 2013, the majority of Americans now support legalizing marijuana. To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Within the U.S.,

Company 120

Company Newspapers Transportation Measurement 120

Melissa Agnes

JULY 31, 2014

Read: Internet Defamation: When To Take Legal Action vs. When To Let It Be. Each website has its own policies and terms, so not only will the extent of an attack vary from forum to forum, but the ability to take action and possibly get content removed depends on which website is hosting the harmful content. Where is the information?

Engineering 196

Engineering Reputation Viral Policies 196

Melissa Agnes

DECEMBER 3, 2014

Prepare consent forms to use for new contacts and customers and then use them for each new contact/customer. In today’s post, Maanit provides you with the seven steps you need to take to prepare an effective CASL compliance policy. Tips for preparing a CASL compliance policy. By Maanit Zemel. Step #1: Get to Know CASL.

Policies 205

Policies Privacy Crisis System 205

Communications Conversations

MAY 5, 2020

” I put that term in quotes because, personally, I despise it. That term takes 15 years off my work experience. That term takes 15 years off my work experience. But, I get it’s a term people use and for some, it’s definitely applicable. You think about short and long-term goals.

How To 171

How To Web Meeting Employee 171

Wadds Inc.

JUNE 19, 2023

It will displace functional, mainly junior, roles within public relations practice “There are significant AI issues related to organisations, from autonomous AI to legal and regulatory concerns. Only by using AI will you learn how and where it could be incorporated into work.” A new Wadds Inc. The explosion in tools isn’t sustainable.

Publicity 105

Publicity Policies Training Engineering 105

Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This beta version cost $1,500 a pop that you had to pay by using Google wallet. Needless to say a price that is not realistic for most of us. On April 15, 2014, Google had a one day sale of its Google Glass. Well, for two reasons.

Google 214

Google Privacy Data Video 214

Rock the Status Quo

SEPTEMBER 9, 2014

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It It wouldn’t be on Google if it weren’t okay to use!) These might seem innocuous enough, but they’re legal violations that can be prosecuted. (You bought the big reprints package, so it isn’t stealing!)

Blogging 194

Blogging Agency Social Media Content Marketing 194

PRSay

NOVEMBER 9, 2021

Next, build a step-by-step plan to guide your team through both the immediate response and long-term planning for crisis communication. legal, public relations). Prepared materials that can be customized and distributed using predetermined communication channels. Listen to learn. Prepare and plan. Communicate consistently.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Newsfile

APRIL 13, 2023

Whatever your level of experience, you can employ some of the earnings press release guidelines that top companies use. Afterwards, you can use social media techniques to share your earnings message. In contrast, if you use an attention grabbing headline, you will pique the interest of many people.

Examples 52

Examples Company Financial Brand 52

PRSay

AUGUST 30, 2022

Hovering in the background for companies are legal and regulatory requirements such as the Worker Adjustment and Retraining Notification (WARN) Act of 1988, which mandates that companies provide employees with 60 calendar days’ notice before closing a plant or enacting “mass layoffs.” They’re permanent labor adjustments.

Employee 86

Employee Real Estate Video Internal 86

Mark My Words

AUGUST 31, 2021

There’s an epic irony to the ‘Nirvana Baby’ suing the band for exploitation for using a photo of him at 4 months old on the cover of Nevermind. As many pointed out on Twitter, the fact that in the offending photo he is grasping for a dollar bill is eerily symbolic, but there’s another currency driving this odd and somewhat sad story: fame.

Twitter 60

Twitter Agency 60

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media.

Ethics 87

Ethics Sports Enterprise Journalism 87

Mindful Marketing

MAY 22, 2022

On May 17, Long Island resident Justin Chimienti filed a legal action in a Brooklyn federal court, accusing both Wendy’s and McDonald’s of “ defrauding customers with ads that make burgers appear larger than they actually are.”

Consumer 105

Consumer Advertising Advertising Corporate 105

PR Matters

APRIL 21, 2016

It should not be driven by Legal, Marketing, any other department or even outside interest. Unlike them, PR is not credible if it uses the language of marketing and advertising [ Tweet Quote ], which can be prone to a colorful riot of adjectives and even exaggeration for effect. Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Mark My Words

FEBRUARY 17, 2022

Washington Post Prince Andrew is toast, in terms of returning to his previous day job as a senior working royal, patron of charities and military figurehead. He said perhaps Andrew may hope the public has some sort of collective “memory loss” or “short-term amnesia.” “He Those days are gone, likely forever.

Publicity 60

Publicity Newspapers Financial Reputation 60

Melissa Agnes

JUNE 3, 2014

Sometimes an issue will stir up on a different platform or without the use of hashtags and you may not always be the first to hear about it. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

5W PR

DECEMBER 19, 2023

Risk Assessment and Contingency Planning: Assess potential risks, including safety, legal issues, and public reception. Integrate it with your overall marketing plan, using social media , traditional media, and other marketing tactics for a cohesive campaign. Align with Brand Values: Ensure your stunt reflects your brand’s ethos.

How To 78

How To Ethics Measurement Creativity 78

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Gibson , for a better idea of what these legal ramifications could look like. Certainly each instance is fact-specific, as well as jurisdiction-specific should a victim bring legal action.

SEO 124

SEO Engineering Crisis Crisis Management 124

Cision

JUNE 22, 2017

MCS has been a driving force in healthcare communications over the past 30+ years, so I’m most excited for the opportunity to build on that legacy by steering us in the direction of success for the next 30 years. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266