ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Web Summit, November 4-7, Lisbon, Portugal.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Communications 156

Communications B2B Web Conference 156

Remote PR Jobs

SEPTEMBER 25, 2023

Sasha Berson, Comrade Web Agency 3. Doing so through thought leadership content that is meaningful for small or large audiences gives the opportunity to be recognized as an expert. Third is media: Use the right channels to communicate. Reputation Is Everything Keep it real, fact-check and cite your sources.

Agency 100

Agency Energy Sports Reputation 100

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The reality of modern media is that news stories are published to the web instantaneously. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

The Hoyt Organization

DECEMBER 8, 2023

Thought Leadership Brands You A Trustworthy Expert Effective thought leadership (sharing unique, expert insights and high-quality content) can consistently raise your profile in the market and get your brand recognized. That said, thought leadership isn’t just about spreading information.

Leadership 52

Leadership Social Media Reputation Brand 52

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. October proved to be a bit more thematic than previous months when it comes to brand stories, with stronger narratives developing across the web.

Twitter 148

Twitter Brand Branding Retail 148

Flack's Revenge

DECEMBER 12, 2022

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. If you are coming in after, take heart; leadership can change (recall the saying, the pioneers are the one who have arrows in their backs).

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

APRIL 12, 2018

This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stern + Associates

JANUARY 9, 2023

“Despite women’s progress, most organizations and societies still hold onto masculine archetypes of leadership,” says award-winning INSEAD associate professor Jennifer Petriglieri , author of “ Couples That Work: How Dual-Career Couples Can Thrive in Love and Work.”

Company 62

Company How To Leadership Strategy 62

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19. That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half.

Survey 99

Survey Trends Marketing Creativity 99

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. If you have ever met Braham Akradi, you’re not surprised by the message he shared on his web site (and on the Life Time LinkedIn page) in March about the urgency to get back to some kind of “new normal” and to set a date.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JANUARY 21, 2020

There is no difference or hierarchy among their web pages. You do this to demonstrate thought leadership , to be part of the market conversation, and to build awareness for the category and your organization’s position in it. A page with industry analysis and commentary has the same structure as every other page on your site.

Content Marketing 122

Content Marketing Marketing How To Leadership 122

Barokas

MAY 31, 2019

Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Web copy/newsletters : As the face of your brand, your website must be a priority. Unlike thought leadership content, these materials are allowed to be promotional in nature.

Case Study 100

Case Study B2B Resources Web 100

PR 20/20

APRIL 29, 2023

Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership. And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. Here are three easy ways to get started.

Engineering 77

Engineering Google Tools Blogging 77

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. Fourth, put your public relations and leadership team through the paces with a realistic, anxiety rich, drill at least once a year.

Crisis Communications 158

Crisis Communications Social Media Crisis Communications 158

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. What’s the right channel to use? What’s the right timing?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Buzzstream

JANUARY 22, 2024

Search the Web and Add Manually Lastly, if you prefer to do the prospecting yourself via web search, you can evaluate sites yourself and utilize the BuzzMarker Chrome Extension to add relevant sites to your project, gather contact information, and start sending emails. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. It is just a flurry of web pages and site traffic.&#. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.]. No one tells you. There are two similes I draw on when I have to describe this scenario to someone. There was a slow, steady climb up.

Leadership 52

Leadership Guidelines Social Media Policies 52

PRSay

JUNE 28, 2021

Unless web design is a service you plan to offer, keep your own site brief and simple. Patrick Bartosch is founder and president of Waypoints Communications , a consultancy focused on thought leadership, content strategy and crisis communications. Don’t spend too much time or money on your website. Be stingy with expenses.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Stern + Associates

SEPTEMBER 29, 2022

Advising organizations to build robust internal processes for identifying threats and managing their response, Slaughter outlines a multi-pronged approach that empowers leadership to lay out clear policies and procedures for all types of cyber issues, including ransomware attacks. Azeem Azhar: Exponential Growth Means Exponential Threats.

Government 62

Government Policies Technology Internal 62

Communications Conversations

APRIL 23, 2019

You won’t have much to say in terms of “thought leadership.” Typical advice: You need a web site! Building a web site isn’t necessarily the worst idea. Forget the web site (that’s what LinkedIn is for, anyway!). For example, let’s say you wanted to get a social media job at Target.

Social Media 98

Social Media Brand Branding LinkedIn 98

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 129

Survey Communications Measurement Internal 129

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Communications Conversations

FEBRUARY 23, 2021

Lots and lots of business talk–whether its around startups, investing or leadership issues. It’s popular among a very vocal and social crowd on the web (see above). Again, great if you’re targeting business-types, but that excludes a lot of different categories and segments. Clubhouse has this inertia right now.

Reddit 103

Reddit Data YouTube Web 103

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. We might search the web with purpose, but get lost in the parade of pages. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing. Looking for a PR help with focus?

Marketing 60

Marketing Web Viral Social Media 60

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make sure your web heads are short enough to: 1. To avoid getting your head cut off, keep your web head to 8 words or fewer, or about 40 characters. Get seen on Google.

Mobile 122

Mobile Real Estate Web Google 122

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. . Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214