PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 8, 2015

After Kirk’s terrific post on thought leadership day before yesterday, you would have been sorely let down, since mine would have been neither wise nor wide! They also have really good customer service. I’ve started using Rebtel recently for VoIP-based phone calls, and it’s terrific!

Skype 40

Skype Customer Service Travel Leadership 40

PR 20/20

SEPTEMBER 19, 2017

Plus, click into individual contacts to view all recent engagements (latest web page viewed, emails and calls, etc) and make a more informed sales pitch. The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline. Reporting Dashboard: What KPIs matter to your leadership?

Marketing 40

Marketing Tools Data Report 40

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. 3) Search engine visibility. Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 11, 2017

Thought Leadership Actually Requires Thought and Leadership. For those holding the top leadership billets, that could have been 20, 30, even 40 years ago. Aside from customer service, few people experience other business functions the way they experience marketing…and most of it isn’t positive.

Marketing 66

Marketing Leadership B2B Survey 66

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership.

Tools 158

Tools Media Software Analysis 158

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Then August, a weekly subscriber-based email newsletter, is for you.

Resources 53

Resources Marketing SEO Engineering 53

Stephen Waddington

MAY 9, 2020

The best responses are rooted in listening, engaging and providing support to customers. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Adapting to new markets This is an interesting area in which some organisations have shown strong leadership.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Automated cold-calls, email spam, web copy written in corporate jargon, and my personal favourite “your call is important to us but we’re currently experiencing very high demand”.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. 13) Mike Stelzner. Social Media Marketing Podcast. Smart Time Online. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. This requires real public relations leadership to know what the right thing to do is and to be taken seriously enough to not just be listened to, but for your counsel to be acted upon.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

11 Leadership becomes social. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Bots have been developed to help with customer service, support and sales. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164