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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. PR pros should work closely with web developers to ensure content structured in a way that’s easily digestible by voice-activated devices. One new kid on the block that’s still underused in PR is voice search. billion by 2024.

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Crenshaw Communications Reports Record Growth for 2021

ImPRessions - Crenshaw Communications

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It should never have the final word, because human oversight is needed.

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Announcement From Our Ad Tech Team

ImPRessions - Crenshaw Communications

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice named Director of Ad Tech to support expanding client roster.

B2B 170
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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. A Look at Technology Evolution. There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment.

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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347