Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. We saw education revenue increase substantially under my leadership and I'm proud of that. Today, she has owned and operated Sherry V. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

OCTOBER 17, 2023

I feel like we are fellow journeymen because I am a storyteller and story collector just like you,” she told attendees, noting that her focus today was primarily on the importance of gathering people’s stories through the lens of The Race Card Project. We are changed by each encounter we have and each new person we meet,” she said. “Do

Storytelling 110

Storytelling Exercises Writing Meeting 110

The Hoyt Organization

DECEMBER 12, 2023

How To Prepare For A Pitch Meeting To Boost Your Confidence Here are our tried and true strategies for boosting confidence when preparing for a pitch meeting. Knowing your audience is the first step toward successful preparation for a pitch meeting. Call the pitch meeting organizer if possible and ask how much time you’ll have.

Pitching 96

Pitching Publicity Meeting Storytelling 96

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Storytelling” is all the rage, but I prefer posts and articles that get to the point.

Storytelling 59

Storytelling Publicity eBook Leadership 59

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. It has become firmly aligned with leadership and executive management as a strategic management function. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. This personal touch allows employees to connect with leadership, department heads, and colleagues on a more personal level, fostering a culture of transparency and openness.

Employee 77

Employee Automotive Storytelling Internal 77

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned. I report into the chief marketing officer.

Banking 199

Banking Marketing Measurement Leadership 199

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By Praise for “Inclusion on Purpose”. “As

Leadership 62

Leadership Storytelling Policies Groups 62

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. When complacency sets in, you may also be missing opportunities to grow relationships and meet people in places where they prefer to congregate.

Communications 196

Communications Storytelling Groups Community 196

Deirdre Breakenridge

JULY 10, 2019

Is it because their leaders are coming across as leaders who don’t meet their expectation? Don’t know how to lead; they were just put into a leadership position and have no leadership skills. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. Talk more than they listen.

Ethics 177

Ethics Social Media Leadership Interviews 177

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. How did they meet? Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” Meet your Broca area — the small part of your brain located in the frontal lobe of your left cerebral hemisphere. Master the Art of Storytelling. Here are some others: 1.

Tools 138

Tools Communications Storytelling Newspapers 138

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Stern + Associates

APRIL 15, 2022

Anne-Marie Slaughter , CEO of New America and Former Dean of Princeton University’s School of Public and International Affairs, is a recognized authority on foreign policy , leadership, diversity and gender equality. Interested in a Virtual or In-person Engagement? Contact us to learn how our clients can help.

Energy 62

Energy Government Internal International 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JULY 22, 2021

For example, while we try to avoid in-person client meetings on our remote-work day, we regularly acknowledge that there may be times when such meetings are necessary. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. Cohesive teams collaborate well from anywhere.

Employee 148

Employee Exercises Study Meeting 148

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” 21 at 1 p.m. ” Sign up for this free PRSA member resource here. There are AI tools that help with all of this (at Microsoft we call them Copilots).

Enterprise 183

Enterprise Tools Technology Privacy 183

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Does it include thought leadership? At the same time, we haven’t lost sight of what has not (and likely will not) change. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Find the 2018 Trust Barometer here.).

Communications 141

Communications Employee Leadership Writing 141

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

PR in High Definition

OCTOBER 28, 2021

And since everyone is here, this is where we meet each other. Imagine being able to see more than just a talking head on a screen and being able to walk around a virtual meeting room, or even a virtual office? Virtual meetings may become more inclusive, and a near-real life atmosphere of in-person meetings.

Communications 62

Communications Wikipedia Meeting Technology 62

wiredPRworks

APRIL 20, 2022

Storytelling success stories. How did they meet? Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Sword and the Script

SEPTEMBER 19, 2022

Here’s how the numbers stacked up for the top three: 74% said email; 63% said “virtual company/team meetings”; and. 47% said “in-person company/team meetings.”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Good ‘ole fashioned email topped the list – and Slack didn’t even rank. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Barokas

JANUARY 9, 2019

Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world. Does it include thought leadership? Moreover, don’t limit your idea of placements to traditional coverage alone.

Strategy 60

Strategy Media Pinterest Storytelling 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. But, my favorite part is meeting up with friends to find out what’s going on in their world. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 9, 2016

WE was the sixth venture I set up after four “intrapreneurial” leadership roles with Text100, another communications consulting firm. Ace has a proprietary process that draws from the principles of industry best standard brand consulting, change management and neuroscience based leadership coaching.

Training 0

Training Leadership Brand Branding 0

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 96

Video Communications Strategy Product Launch 96

Contently - Strategy

DECEMBER 12, 2018

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

MARCH 20, 2019

” Pai, who also serves on the board of PRSA’s Pittsburgh Chapter , says she rarely feels burdened by meeting the demands of both her PR career and her writing endeavors because she’s passionate about both of them. “The balance isn’t difficult,” she says.

Writing 120

Writing Creativity Local Pitching 120

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 96

Agency Automotive Company Mobile 96

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 84

Wireless Storytelling Radio Analysis 84