Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great tactic for thought leadership content, in particular. Look at the optics.

Social Media 73

Social Media Ethics Trends Viral 73

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. First off, brief your executive leadership on social,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

JANUARY 31, 2017

Focus is becoming an essential marketing skill. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness. Talk to Us!

Marketing 60

Marketing Web Viral Social Media 60

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. Then I thought better of it and focused my advice on the hard reality that building a brand, market share and success usually takes time.

B2B 120

B2B Strategy Case Study Interviews 120

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. Note what was absent from my top 5 posts: Thought leadership.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.”

Brand 131

Brand Branding Film Insurance 131

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

MAY 10, 2021

Probably because contrary to some pretty heavy marketing hype out there, we are not seeing many successful uses for AI in the communications function yet. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media. Why might that be?

Communications 106

Communications Viral Case Study Exercises 106

Doctor Spin

NOVEMBER 17, 2023

In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

The outcomes of a strong PR program – positive earned media and social sharing – aren’t as reliable as other marketing techniques. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Five Things PR Does That Helps Drive Sales. Earn Credibility.

Education 120

Education Leadership Viral Consumer 120

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. What I don’t see, so far, are rooms where brands could add real value–rooms around thought leadership topics for B2B brands or topics around food, for example.

YouTube 109

YouTube Viral SEO B2B 109

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. Fan growth gives you an audience you can market to in the future,” she explains.

Social Media 115

Social Media Airlines Media Meeting 115

Cision

JULY 20, 2015

Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. Want to learn the three ways to make your idea go viral? If you tap into your unique ideas or experiences, that is where your leadership can come from,” she says. “We

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. There’s a lot of me-too marketing that happens in difficult times.

Communications 157

Communications Nonprofit Employee Film 157

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Does it include thought leadership? Measuring the impact of marketing and PR is notoriously difficult. PR people outnumber reporters six to one. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. As of this post, it has reclaimed $134B in lost market value. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. Now is a great time to be a thought leader. How does that happen?

Leadership 398

Leadership B2B Community Viral 398

NewsWhip

DECEMBER 4, 2019

In fact, better yet, they can have data analytics that would help them anticipate what’s coming around the corner for these various issues so that either by default they can mitigate risk to reputation, or depending if it’s the right opportunity, they can take some form of leadership stance or proactive action to build on reputation.”.

Analytics 78

Analytics Case Study Data Reputation 78

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Image by Diggity Marketing via Unsplash, CC0.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. An organisation cannot afford to underestimate the impact its executive leadership has on its brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

MAY 12, 2020

Many websites mix news, content and marketing. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>>

Company 99

Company Survey Pitching Report 99

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Content is here.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. In a day and age where marketers are pressured to prove value, what is the ROI of pitching a product in and around the context of a tragedy with tone-deaf enthusiasm? Are sales so sweet under that this model that we are willing to abdicate any sense of empathy?

Advertising 62

Advertising Advertising Viral Video 62

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 117

Social Media Conference Media Corporate 117

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 93

Leadership Brand Branding How To 93

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. Nearly 40% found positive information like undisclosed leadership roles and community service. The post All Kids Dumb Enough to Get Kicked-Out of Harvard appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. –John.

Privacy 66

Privacy Reputation Google Engineering 66

Sword and the Script

APRIL 12, 2016

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. The Hope of Viral Marketing.

Viral 60

Viral Marketing Infographics B2B 60

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Because few do.

Publicity 334

Publicity Advertising Advertising Leadership 334

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83