ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Thought leadership events, too, can support an expert positioning. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

Crisis 179

Crisis Crisis Management Brand Branding 179

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. The company leadership took charge of the situation before crazy rumors could start or spread. Out of sight can’t mean out of mind. Stick to the facts. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics. Reach out.

Social Media 73

Social Media Ethics Trends Viral 73

Melissa Agnes

FEBRUARY 5, 2018

The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Tune in to our conversation here: Subscribe to FIR on iTunes or for Android. **. Crisis Ready. The book to help you build an INVINCIBLE brand.

Crisis Management 100

Crisis Management Viral Crisis Leadership 100

5W PR

JULY 7, 2021

The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Before creating any sort of PR campaign, the first step for every company is to set a clear goal for that campaign.

Publicity 88

Publicity Pitching Product Launch Viral 88

Communications Conversations

MAY 12, 2023

Note what was absent from my top 5 posts: Thought leadership. You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach. That post only had 140+ engagements.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. This generally comes from a consistent campaign that exposes the market to your news, content and thought leadership. And why not? People and companies buy from brands they know and respect.

B2B 120

B2B Strategy Case Study Interviews 120

Sword and the Script

FEBRUARY 15, 2022

The story went viral in our market niche. If you enjoyed this post, you might also like: B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away. The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. Social proof was at work here too.

Company 96

Company Marketing B2B Software 96

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

Doctor Spin

NOVEMBER 17, 2023

The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

PRSay

MAY 10, 2021

AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media. That is a great example of using the power of AI to help communicators “peek around the corner.”. How are PR professionals uniquely qualified to leverage AI’s technology?

Communications 107

Communications Viral Case Study Exercises 107

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. She called the fact-checking process for the story “intricate.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Communications Conversations

JANUARY 14, 2021

What I don’t see, so far, are rooms where brands could add real value–rooms around thought leadership topics for B2B brands or topics around food, for example. “Going viral” on TikTok is a big reason many use it. They may come, in time, but so far I don’t see much of that.

YouTube 109

YouTube Viral SEO B2B 109

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 132

Brand Branding Film Insurance 132

Melissa Agnes

OCTOBER 30, 2018

” “Who should be a part of the issue management team, when an incident doesn’t need to escalate straight through to leadership?” This discussion explores: Strategic ways to successfully manage controversial viral issues. ” You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

Government 56

Government Crisis Crisis Management Privacy 56

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event. Expertise is a powerful differentiator.

Education 120

Education Leadership Viral Consumer 120

Melissa Agnes

MARCH 6, 2018

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Here, you will gather information by having conversations with your team, from the top leadership to your department heads, stakeholder owners, etc.,

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

MARCH 7, 2024

This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

Cision

JULY 20, 2015

Want to learn the three ways to make your idea go viral? If you tap into your unique ideas or experiences, that is where your leadership can come from,” she says. “We Watch the free on-demand webinar now! Look Around You. The biggest, most frequent problem Dorie sees is a lack of confidence.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

PRSay

JANUARY 6, 2021

Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. However, these ads largely performed well and were made more authentic by Nike’s earlier risky (albeit profitable) move to support Colin Kaepernick. • It opens people up and helps them listen.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

Sword and the Script

JANUARY 31, 2017

Viral Marketing: The Hope, Hype and Helplessness. From meetings to conference calls to compliance training, the sheer deluge of interruptions in the modern office environment is a denouement waiting for critically acclaimed leadership. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Talk to Us!

Marketing 60

Marketing Web Viral Social Media 60

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. That’s an asset that stays with you, unlike shares or post virality.” That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered.

Social Media 117

Social Media Airlines Media Meeting 117

Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

SEPTEMBER 8, 2020

But choose what you’re going to react to, and assess what reputational damage it will inflict or where it’s being shared, how it’s being shared and the likelihood that it might go viral, and then use those metrics to decide whether to respond and how to respond.

Communications 176

Communications Government Viral Radio 176

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. This is an edited version of a post that first appeared on Clairemont Communications.

Communications 145

Communications Viral YouTube Creativity 145

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. How does that happen?

Leadership 398

Leadership B2B Community Viral 398

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. This common denominator has helped us see each other in a new way — delivering keynote addresses from cleverly lit kitchen tables as screaming children tear through the background. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Does it include thought leadership? Some bloggers hold as much or more sway than a top New York Times reporter. Video is now an integral part of marketing for all businesses. Executives who once asked, “Can you get me on Oprah?” Is your plan holistic? Do you care about influencers? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

DECEMBER 4, 2019

In fact, better yet, they can have data analytics that would help them anticipate what’s coming around the corner for these various issues so that either by default they can mitigate risk to reputation, or depending if it’s the right opportunity, they can take some form of leadership stance or proactive action to build on reputation.”.

Analytics 78

Analytics Case Study Data Reputation 78