Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Modern communicators are known for their ability to raise the bar on storytelling and for their strong bonds. Start with THINK : “T” is Timing.

Communications 196

Communications Storytelling Groups Community 196

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Put on Your Storyteller Hat. Do they have women leadership? (Photo Credit: Deposit Photos, Canva).

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

DECEMBER 7, 2014

This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. As part of this initiative, a new Body Worn Camera Partnership Program would provide a 50 percent match to States/localities who purchase body-worn cameras and requisite storage.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Report back to leadership. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. However, your shout outs can also be in your own storytelling. Younger professionals have so much to share with you.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “The balance isn’t difficult,” she says.

Writing 120

Writing Creativity Local Pitching 120

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

ReimaginePR

APRIL 21, 2015

Leadership. He also gets pelted with rocks and garbage by the local toughs. Blog humour Humour in storytelling Millicent Bodsworth' I’m talking about the courage to follow your dream. You want people to love you. The way to do that is to trick them into thinking you can make a difference in their lives. He needs to wise up.

Storytelling 120

Storytelling Local Leadership Internal 120

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 141

Communications Employee Leadership Writing 141

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. But I think one thing everyone can agree on is that Mr. Lee showed the power of language in leadership.

Communications 60

Communications Storytelling Local Policies 60

PRSay

SEPTEMBER 14, 2023

Without any bodies, his local municipality wouldn’t issue the paperwork required to declare them deceased. There was my colleague, who told us of the logistical challenges of obtaining a death certificate for his mother and sister who perished in the quake.

Communications 135

Communications Internal International Local 135

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JULY 18, 2019

When it comes to influencers, building the right relationship means finding someone who will have the best benefit for your brand, who has the thought leadership and dedicated followers that can build trust and amplify your message. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 87

Employee Internal International Training 87

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. In terms of external communications, it’s fielding requests from “60 Minutes” to local news channels, giving [reporters] as much access as we can.

Crisis 86

Crisis Employee Trade Shows Local 86

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .” I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Beyond PR

APRIL 7, 2016

Is your goal driving leads, targeting trade media, increasing awareness of thought leadership content, launching a new product, or attracting new investors and funders? If that’s not possible, consider staggering the distribution of your various translations across local business hours. Storytelling is universal.

Local 40

Local Internal International Energy 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers.

Sports 0

Sports Leadership Internal International 0

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? When we provided thought leadership content to the leads in the pipeline, it helped close sales. A 10-year veteran of the company, Stacey pioneered a data-based storytelling approach and isn’t afraid to dig deep into the analytics. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246

Brand Branding eBook Leadership 246

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. Take your thought leadership to another level by creating your own podcast, column or show. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78