Remove Journalism Remove Leadership Remove Local Remove Storytelling
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In

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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

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White House Cracks Techmeme Leaderboard

Ishmael's Corner

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling'

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. However, your shout outs can also be in your own storytelling. Industry Associations.

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10 Easy Ways to Leverage Press Coverage

Cision

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Report back to leadership. Write a press release.

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