5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 90

Travel Trends Tourism Transportation 90

The Hoffman Agency

NOVEMBER 13, 2023

I hope that building this bridge will improve how we collaborate and work together globally, while also understanding how to be relevant, in a way that local audiences are receptive to. The post Visiting Hoffman in China — a global agency, locally relevant appeared first on The Hoffman Agency.

Local 36

Local Agency Government Travel 36

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 92

Social Media Marketing Media Storytelling 92

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

Communications 190

Communications Sports Journalism Fashion 190

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

Storytelling 199

Storytelling Reddit Video Creativity 199

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Highlight efforts to minimize environmental impact and support local communities.

Travel 78

Travel Consumer Strategy Tourism 78

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. PR teams can no longer fax a press release knowing it will get covered by local and national publications – and that’s where data comes in.

Storytelling 74

Storytelling Data Local Leadership 74

5W PR

NOVEMBER 15, 2023

Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. brand promise. Heck if I know. Rapid Fire Round.

Storytelling 308

Storytelling Local Airlines Technology 308

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 109

Local Crisis Management Internal International 109

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. Localization Consider localized marketing campaigns. Localization Consider localized marketing campaigns. Localization goes beyond language. Language matters, but so do visuals, symbols, and narratives. Train the marketing and sales teams to be culturally competent.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Make vertical trades a MUST for PR strategy.

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. In college I switched from broadcast journalism to documentary journalism, trying to take on long form storytelling.

Automotive 92

Automotive Meeting Report Journalism 92

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences."

Strategy 60

Strategy Communications Local Technology 60

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Modern communicators are known for their ability to raise the bar on storytelling and for their strong bonds. Start with THINK : “T” is Timing.

Communications 196

Communications Storytelling Groups Community 196

The Hoffman Agency

MARCH 21, 2024

million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. This doesn’t necessarily mean everything has to be physically built in Indonesia but highlighting local partnerships, development teams or contributions to the technology’s creation.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

NOVEMBER 8, 2023

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Recommendation: Set the objectives that are right for your organization.

Brand 370

Brand Branding Media Measurement 370

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. By understanding their values and aspirations, businesses can tailor their messaging and offerings to resonate with this audience.

How To 78

How To Resources Storytelling Community 78

The Hoffman Agency

APRIL 3, 2019

A local brewery (I’m a huge craft beer fan). Everything I saw was built by storytellers whose words weren’t just a supporting act, but were often the star of the show. I’m always looking for anecdotes, partially because of my profession as a PR storyteller and partially because I find them interesting. Holocaust Museum.

Storytelling 52

Storytelling Fashion Travel Local 52

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

5W PR

JULY 13, 2023

With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products. This shift in consumer behavior, which was already underway but accelerated by the pandemic, allowed Giadzy to thrive and cater to the evolving needs of consumers.

Trends 78

Trends Travel Consumer Local 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 105

Media Relations Media Storytelling Report 105

5W PR

FEBRUARY 19, 2024

Create online forums, host local events, or collaborate with like-minded brands. Sometimes it’s best to let the customers be the storytellers. Highlight the benefits of the products within educational content, showing how they contribute to the overall well-being of the customers. Don’t just sell features, sell the impact.

Consumer 78

Consumer Industry Brand Branding 78

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 80

Case Study Study Brand Branding 80

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Crisis Employee 199