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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Often seen as the domain of legislators and professional lobbyists or advocates, public relations professionals play a crucial role in shaping conversation and informing decision-making. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

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Getting hired and ahead in marketing and PR

Stephen Waddington

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. She urged encouraged students to hone skills in creativity, storytelling and pitching.

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. Natalie Anastasia, @natanastasia. She’ll be heading to Washington, D.C.

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