ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 127

Publicity Small Business Trends Leadership 127

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

PRSay

MAY 23, 2018

Doreen Clark, MBA, is a director of public relations for SmartBug Media , helping companies increase visibility, boost credibility and promote their thought leadership. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 117

Media Relations Publicity Media Blogging 117

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. Earned media has always been media-relations heavy,” Dietrich said.

SEO 129

SEO Measurement Television Google 129

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another. Use relevant hashtags and tag companies, people, or media outlets to ramp up impressions engagement. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

FEBRUARY 28, 2023

In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy. I first read her thoughts in a post she made on LinkedIn – and reached out to her for permission to run it as a guest post. 4. * * * Kathy Casciani is the principal of Azul PR + Communications.

Company 113

Company Publicity Leadership Pitching 113

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Hosted by co-founder of LinkedIn, Reid Hoffman, Master of Scale sets out to describe and prove theories that explain how some of the best entrepreneurs succeed. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Master of Scale.

Agency 401

Agency Interviews Education Television 401

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

FEBRUARY 20, 2024

I’ve also completed a briefing on Muck Rack in 2020, which I believe is still largely relevant, as I haven’t seen any platform alternating product announcements since Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring Read more: The State of Marketing and PR Leadership 2023 by Muck Rack 3.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. As media relations professionals, the least we can do is ease their burden. Beyond words: adding multimedia to story pitches.

Trends 124

Trends Pitching Twitter Nonprofit 124

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

Cision

APRIL 18, 2017

Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Connect with Melissa on LinkedIn. Brad’s book: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.

Training 113

Training Crisis Media Training Crisis Management 113

Bianchi Biz Blog

MARCH 7, 2022

I also volunteer as a College and Career Readiness Coach with a leadership development nonprofit called PEARLS For Teen Girls, and help out at a local women’s shelter. Feel free to follow me on Twitter and Instagram, and connect with me on LinkedIn. LinkedIn: [link]. HDT LinkedIn: [link]. Twitter: [link]. Website: [link].

Meeting 81

Meeting Automotive Media Transportation 81

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. That takes planning, lead time, and negotiation on the part of an experienced PR or media relations expert, which leads to the next point. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Lots of ghostwriters work with CEOs to write LinkedIn updates.

B2B 102

B2B Twitter Brand Branding 102

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business?

Reputation 218

Reputation Skype Industry Conference 218

PRSay

APRIL 18, 2022

Stokes, senior vice president and director of talent acquisition at Rubenstein in New York, was the guest on April 14 for Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn. Strong media-relations skills aren’t enough anymore. PR skills expand, evolve. You still need a great resume, she said.

Newspapers 60

Newspapers Strategy LinkedIn Interviews 60

Ishmael's Corner

JUNE 2, 2015

If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. Media Coverage: This falls under the category of making sure the cobbler’s kids have shoes. PR agencies who can generate a media footprint for themselves show that they a.) command media relations expertise, and b.)

Agency 60

Agency Real Estate Mobile LinkedIn 60

PRSay

JUNE 7, 2022

Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Connect with her on LinkedIn. Photo credit: adobe art ].

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Communications Conversations

DECEMBER 13, 2019

For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Over time, it became a critical leadership resource. I contributed because the Minnesota Public Relations Blog from the start was an online hub for the Minnesota public relations community.

Blogging 78

Blogging Agency Community Local 78

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. So, back in 2014, I set up social media channels across the board. The ones I found most valuable are LinkedIn, LinkedIn groups, and Twitter.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

JANUARY 24, 2022

Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. I’m not a huge fan of accepting a connection on LinkedIn and then instantly receiving a message. You can follow along on social media here: LinkedIn: Carl Anthony.

Meeting 78

Meeting Automotive Media Technology 78

Scott Public Relations

MARCH 4, 2020

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Bianchi Biz Blog

NOVEMBER 2, 2020

I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am ….

Meeting 57

Meeting Automotive Mobile Transportation 57