Remove Journalism Remove Leadership Remove LinkedIn Remove Media Relations
article thumbnail

Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. and LinkedIn. Sales-related topics just aren’t sexy to *most* media.

B2B 156
article thumbnail

Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 95
article thumbnail

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Similar to trade journals, podcasts cover an array of niche subjects. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

article thumbnail

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

article thumbnail

PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167
article thumbnail

Running Corporate Communications and Social Media

wiredPRworks

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership.