What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. It’s also a great place to have conversations around hot topics in tech, leadership and current events. . Here are five ways to incorporate LinkedIn stories into yours.

Are You Being A Leadership Role Model?

PR Expanded

I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. Answering the following eight questions will help you to become a leadership role model: Am I self-aware? Awareness is the first step in becoming more effective leader, and certainly one of the most important ones in enhancing one’s leadership skills.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Getting the Most Out of LinkedIn Pulse


As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentNow that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency.

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

B2B 100

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. This is a good thing for those in the business community keen to build a thought leadership positioning for their personal brand. Changes to the LinkedIn algorithm have also been critical. Personal branding PR Warrior Social media LinkedIn

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. How senior decision makers view thought leadership. The Thought Leadership Divide.

LinkedIn reports earnings growth

PR Daily

LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. This is a sign that LinkedIn marketing is working, particularly for business-to-business users who can pay to more prominently feature their accounts and their content on the site—much the same way as Facebook or Twitter.

10 Tips to Optimize Your LinkedIn Profile


If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. If I want to generate leads, I want my LinkedIn profile to look a lot different than if I am trying to perform a passive job search. LinkedIn is not Facebook, Twitter or Pinterest.

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” A few of the #PRStudChat topics we’ll cover that night will include defining ethics, understanding how ethics is at the heart of leadership, sharing opinions about ethical misconduct and exploring different situations where your ethics may be challenged. Be sure to also visit our LinkedIn Group to share your ideas.

Ethics 224

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

To remedy this deficit, the report argues that leaders must identify the career path for the social media pro–especially to offer a pathway to senior leadership. Identify the path to senior leadership for your social media pros.

How to unlock to full potential of LinkedIn for clients

PR Daily

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

B2B PR Sense

The road to B2B thought leadership is littered with many failed attempts. Stand Out With Thought Leadership. Thought leadership is more than an article, a book, a speaking gig, or an award: It’s leading a space in thought. Now that you've created leadership-quality content in your B2B blog, don’t let it fall through the cracks. Why invest in thought leadership content, and then dismiss making that content easy to find? --Lee Engage on LinkedIn.

B2B 194

Thoughts on Promoting Thought Leadership

Reputation Us

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. These can be published as an opinion piece (Op-Ed), on a company blog or their individual LinkedIn profiles. The post Thoughts on Promoting Thought Leadership appeared first on LTPR.

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

B2B PR Sense

How does your professional bio back up your thought leadership strategy? What is Thought Leadership, and Where Does My BIo Fit In? If your goal is thought leadership, your professional bio can go a long way in helping you to achieve it. What is thought leadership? How can a professional bio help put you on the thought leadership path? What Is Thought Leadership, and How to Attain It. A Professional Bio Worthy of Your Thought Leadership Strategy.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Such dot-connecting points to blogging as one of the best platforms for thought leadership. Would the data support my premise that the blog strives for thought leadership? LinkedIn Enters in China.

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. For unpaid results, look to LinkedIn Groups.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

B2B thought leadership is the pinnacle of success for any business leader. In fact, thought leadership is one of best ways to. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. How to Use Social Media to Support B2B Thought Leadership. LinkedIn & Its Power for B2B Business.

B2B 183

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.

5 Best Practices for Publishing Content to LinkedIn


When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Be aware of LinkedIn’s unique demographics.

13 ways to boost your LinkedIn presence

PR Daily

Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, " Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.". Publish a post," however, will take you to LinkedIn's blogging platform, where your wisdom will be valued for eons to come.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. LinkedIn rolls out virtual events tool. Image courtesy of LinkedIn.

How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Heck, many of the Fortune 500 CEOs aren’t even on LinkedIn (at least not in any meaningful way as we learned earlier this week ). Smart use of Richard’s profile here and his position as a LinkedIn “Influencer” Executive: Angela Ahrendts.

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

B2B PR Sense

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership -- create content, schedule speaking engagements, spot trends, etc. But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

How to write a perfect LinkedIn summary

PR Daily

With a LinkedIn summary, that's all the time you have. In a clear voice, tell LinkedIn users definitively what you're all about. Here's my opening line on LinkedIn: I am a marketing professional who works with business owners and young professionals to improve their writing and communication skills. Simultaneously, I write the blog News To Live By (newstoliveby.net), which shows millennials the career and leadership lessons "hidden" in the day's top stories.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

3 PR leadership lessons from Dale Carnegie

PR Daily

shares tried-and-true lessons from his years of extremely successful leadership. Carnegie’s fundamental leadership traits will continue to ring true. ​[ RELATED: The ultimate conference for corporate communicators: Join us for CCC in Chicago, June 15-17. ]. LinkedIn. In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. CRISIS LEADERSHIP BOARD.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. Use your recent press as the basis for responding to questions that will build your thought leadership. Let's connect on Twitter or LinkedIn , or you can leave me a comment below!

How to Improve Thought Leadership Strategy with a Strong Vision Statement

B2B PR Sense

A vision statement adds strength to your thought leadership PR strategy. How to Empower Your Small Business PR with Thought Leadership. How to Write a Vision Statement That Supports Thought Leadership PR Strategy. 5 Ways to Create a Killer LinkedIn Summary. It is essential to your thought leadership strategy, and can bring you to the front of the pack. How to Grow Your Business with Thought Leadership PR. Thought Leadership

Millennials flood LinkedIn, keying on personal branding

PR Daily

Recent LinkedIn data. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. To reach them, LinkedIn data suggest diversifying your content and tailoring your marketing efforts to meet the needs of various millennial subgroups. Page Williams, LinkedIn’s senior manager of member marketing and communications, says in “ The Millennial Playbook.

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. What is Thought Leadership?