PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 120

Media Relations Media Pitching Journalism 120

HMA Public Relations

OCTOBER 4, 2022

Discover tips for building thought leadership in this post from Justin Liggin. If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader.

Leadership 84

Leadership Industry Media Relations Publicity 84

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. Translation: Media relations will not be the cornerstone of comms and PR departments like it once was–in some organizations, this is already changing.

Media Relations 87

Media Relations Media Local Newspapers 87

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter? Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows LinkedIn 98

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Media Pitching Social Media 100

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Leadership positioning. My career in PR has been very different than I expected, in a good way.

Publicity 348

Publicity Social Media Advertising Advertising 348

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 147

Survey Media Relations Industry Social Media 147

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was the center of its content marketing, media relations and social media efforts. The company had achieved a true thought leadership status. Check out our services.].

B2B 119

B2B Leadership Marketing Pitching 119

PR Matters

SEPTEMBER 9, 2015

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below.

Media Relations 100

Media Relations Media Reputation Government 100

PRSay

MAY 23, 2018

Doreen Clark, MBA, is a director of public relations for SmartBug Media , helping companies increase visibility, boost credibility and promote their thought leadership. In many cases, that outlet is not The New York Times. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 130

Media Relations Publicity Media Pitching 130

Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Let me give you an example. The Evolution of a […].

Leadership 98

Leadership How To Publicity Examples 98

Ishmael's Corner

FEBRUARY 26, 2019

Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more. The post How Does GDPR Impact PR Agencies?

Media Relations 63

Media Relations Agency Media Storytelling 63

Cision

MAY 24, 2016

Look at other metrics, such as share of voice and your website traffic, to see if you notice any improvements since engaging in thought leadership opportunities. Gauge the success of your media relations program using media monitoring software. Compare your success against past months.

Measurement 222

Measurement Leadership Pitching Brand 222

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Media 174

Media Report Local Media Relations 174

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. Seeing around the corner is helpful in developing the big ideas that drive positioning and earned media coverage.

Reputation 194

Reputation Publicity Leadership Communications 194

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. Pitching thought leadership content to Fast Co. is pretty damn hard.

Media 112

Media Leadership Pitching Publicity 112

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Social Media Publicity 40

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Publicity 62

Publicity Brand Branding Leadership 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. I t’s important to be transparent with the PR agency about the good and bad. Be Responsive.

Agency 317

Agency Media Relations Reputation Brand 317

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 156

Survey Communications Media Relations Social Media 156

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations.

B2B 98

B2B Marketing Media Relations Content Marketing 98

Onclusive

FEBRUARY 24, 2021

The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Communications 195

Communications Case Study Media Relations Pitching 195

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Radio Communications 83

Shift Communications

JANUARY 17, 2023

This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. Here’s what they said. Nail the message.

Communications 78

Communications Strategy Media Relations Leadership 78

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Media Relations 195

Flack's Revenge

OCTOBER 3, 2018

It offers more runway to tell stories, share messages and drive thought leadership than the typical press mention. This makes it harder to earn coverage, as Frank Strong pointed out in his post This is How the Sorry State of Media Relations Ends. A new Era of Media Relations. And why not? appeared first on.

Media Relations 24

Media Relations Media Pitching Social Media 24

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Monitor media and seek out speaking opportunities for clients as “thought leaders”. Daily client interaction to update, report on and discuss media relations. Provide strong guidance and leadership to junior-level staff. Assist in the research, writing and development of new business proposals and presentations.

B2B 291

B2B Communications Agency Case Study 291

PRSay

OCTOBER 27, 2017

For example, IHG has moved from the traditional coverage model to an influencer model to further contextualize its strategic media relations approach. Rounding out the discussion, Torres ended with one of his most important leadership philosophies — it’s important to force failure.

Communications 111

Communications Leadership Social Media Hotels 111

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. Contributed articles are an important way to earn visibility for new ideas, especially the sort that has not been covered by the media or isn’t generally well understood. A Data-Driven Answer for B2B].

Leadership 60

Leadership Pitching B2B Media 60

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Media Relations Reputation 238

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed.

Social Media 332

Social Media Digital PR Media Crisis Management 332

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga. Meet and greet!

Pitching 347

Pitching Case Study Leadership Media 347

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Thought leadership content is persuasive.

SEO 240

SEO Media Publicity Agency 240

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 348

B2B Company Case Study Conference 348

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Social Media 282

Social Media Media Twitter Facebook 282

Garrett Public Relations

OCTOBER 5, 2022

Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You even … No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published Read More ».

Pitching 96

Pitching Media Media Relations B2B 96

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Media Relations Nonprofit 163