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The Importance of Building Media Relations in PR


In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

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Trends and Best Practices for Media Relations


In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.


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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

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Five Pro Media Relations Tips

Landis PR

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

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Importance of Thought Leadership

Ronn Torossian

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. The post Importance of Thought Leadership appeared first on.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. Long-form content.