Flack's Revenge

OCTOBER 31, 2022

However, over the years we’ve had quite a few clients who did not want us to lead with negativity or fear in our PR pitches. At some point, news stations realized that “action” “eyewitness” news with lots of tragedy and mayhem attracts more eyeballs than other kinds of news reports. Of course not.

Sports 218

Sports Pitching Examples Report 218

ImPRessions - Crenshaw Communications

APRIL 1, 2021

For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. For B2B tech clients in particular, thought leadership drives the right kind of visibility and is a big part of many successful PR campaigns.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

APRIL 13, 2023

As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? In my view, that motivates team members to show up everyday for themselves, their colleagues and clients. Its success hinges on a genuine understanding of diverse communities and cultures. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Sure, every occupation has its bad apples.

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm. I’ve honestly thought there should be some kind of “Hall of Shame” site that embarrasses clients who steal ideas from spec pitches. But how does a PR or ad agency avoid it?

Agency 361

Agency Pitching Creativity Groups 361

Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? And, not surprisingly, these vendors are extolling the virtues of these kinds of programs–after all, they support them! Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183

Solo PR Pro

NOVEMBER 28, 2023

In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. A thoughtful gift is a great way to show appreciation to clients, but it also reinforces the relationship and sets the stage for continued collaboration.

Local 96

Local Travel Print Groups 96

Agility PR Solutions

APRIL 26, 2021

Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being able to handle the fast pace and […].

Publicity 167

Publicity Analysis 167

ImPRessions - Crenshaw Communications

MAY 25, 2023

What kind of writers are on Substack? Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. One platform that has gained significant attention in recent years is Substack.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

With that kind of hockey stick growth, I believe we could be near the end of early adopters or into the early majority. Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. All kinds of assets – from marketing archives to verbal briefings – are helpful for shaping a story, especially for a B2B company. Yet our success depends on collaboration. Get organizational buy-in.

How To 266

How To Agency Internal International 266

PRSay

APRIL 28, 2021

She had a surgical focus for managing a wide array of client needs, from launching a new brand to strategically navigating a client through crisis communications. Now when I have a client with a crisis, I can approach it with the kind of calm and confidence I saw Shaban and other Accredited professionals demonstrate.

Hotels 209

Hotels Study Crisis Crisis Communications 209

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

With that in mind, here are some ways for PR pros and their clients build out an extended “bench” of company spokespeople. A disciplined approach also offers spokespersons peace of mind because they know exactly what kind of topics they will be offered to speak about. Start with key topics, then expand. Consider double-teaming experts.

Media 323

Media Interviews Financial Construction 323

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Together with my clients, we have over 1 billion views and over $100 million in sales. EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

Agility PR Solutions

AUGUST 17, 2022

Using PR strategies to make business better for a client may be one of the best parts of your job. However, it can be overwhelming depending on what kind of business the client runs and in which industry they operate. Keep reading for suggestions on how to enhance your client’s tech business through the PR […].

Strategy 85

Strategy How To Industry Publicity 85

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. Pay attention to the news cycle and breaking stories – can you tie your client into a relevant headline? When you want to target a specific part of the country, regional broadcast is the way to go. Use the newsdesk.

Local 323

Local Pitching Print Interviews 323

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. These types of media content present both problems and opportunities for your clients. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

PR for Anyone

SEPTEMBER 8, 2021

Together with my clients we have over 1 billion views and over $100 million in sales. See what kinds of things they’re posting on social media. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. Share contacts or resources you have that could help them on future stories.

Television 221

Television Pitching Interviews Radio 221

Bianchi Biz Blog

FEBRUARY 17, 2022

We’re not a good fit for every client. Because every client deserves a perfect-fit PR firm. Most clients don’t know more than a few. Because a bad fit hurts both the client and the agency. So, if you’re still with us, just what kind of companies ARE we a good fit for? No agency is, despite what they might tell you.

Agency 134

Agency Automotive Mobile B2B 134

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The more you know about your customers, clients, employees, and competitors, the better your planning will be. The current economic climate is still in flux and the possibility of a recession remains a possibility.

Trends 182

Trends Marketing Wikipedia Reddit 182

Presspage

APRIL 11, 2024

Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson.

Enterprise 117

Enterprise Automotive Company Airlines 117

Flack's Revenge

MAY 14, 2019

We are often asked what it takes to succeed in PR, and about the client effort required. But PR newbies may think that it will be easy – their groundbreaking news will almost sell itself; or that a proactive PR firm can do it all with minimal client input. How can the client help? Image by Gerd Altmann from Pixabay. Newsjacking.

Survey 195

Survey Journalism Agency Data 195

PR for Anyone

AUGUST 25, 2022

Together with my clients, we have over 1 billion views and over $100 million in sales. If you all remember, I had a client last year who did a whole story on “mask mouth”. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. The system works!

Pitching 130

Pitching Media Insurance Insurance 130

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. I had no idea what kind of opportunities awaited for someone with my eclectic background. ” “We like to see other kinds of experience, not just PR.”

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

MARCH 12, 2020

We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. Yesterday I heard from a partner company with a client who recently visited their office and has since been diagnosed with the virus. It’s a tough time for business leaders. Manage expectations. Overcommunicate.

Employee 374

Employee Viral Small Business Travel 374

Solo PR Pro

FEBRUARY 15, 2022

The average influencer campaign budget is about $1,000, which makes engaging with influencers a realistic goal for your clients. There are ways to approach influencer campaigns for your clients where you can take charge and create meaningful work for clients. What kinds of things do we want them to do? Sound familiar?

Small Business 100

Small Business Web Nonprofit Resources 100

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. A firm grasp of the client business and industry. What to look for in the ideal PR team. Demonstrable relevant experience. Personal dynamism and salesmanship.

Agency 224

Agency Creativity Resources Measurement 224

Agility PR Solutions

SEPTEMBER 15, 2020

These days, it takes a special kind of presentation to impress clients and investors. With the proliferation of online stores and services, businesses have developed an improved understanding of the available technology. Even now, the e-commerce industry has seen tremendous growth due to the increase in online traffic.

Marketing 133

Marketing Technology Industry Analysis 133

ImPRessions - Crenshaw Communications

JUNE 17, 2022

My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done. Fear of violating the PRSA code might not prevent someone from hyperbolizing a client’s announcement as “one-of-a-kind,” but an editor’s scorn will.

Ethics 182

Ethics Reputation Corporate Industry 182

Flack's Revenge

JANUARY 15, 2020

In this post I explain not only why it is so important to be great fact-checkers; for our clients, employers, journalists, and their readers; but why it is good business, too. In 2020 it is a different moment of truth, a different kind of reckoning. And truth, what is truth, really? Of course, we don’t lie!!! Did I see a wink?).

Journalism 156

Journalism Ethics Customer Service Report 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This is good news for clients and PR firms alike. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Of course this kind of trust doesn’t happen overnight. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Dad was trying to say that you don’t want to attract the wrong kind of attention, and the same goes for brands. One of the all-time dadisms isn’t so cut and dried when it comes to PR agency-client relationships. It serves no one if the PR agency are “yes men,” bowing easily to a client’s ill-conceived tactic.

Media Training 256

Media Training Training Agency Crisis 256

Remote PR Jobs

SEPTEMBER 25, 2023

What kind of work are they taking on? A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

PR for Anyone

SEPTEMBER 15, 2021

One of my clients, a pediatric dentist, just got on NBC for a story about Mask Mouth. Together with my clients we have over 1 billion views and over $100 million in sales. I’ve kind of become known as the PR lady in pink. loves these kinds of topics. What makes good stories for the media? Right now we are in September.

Pitching 130

Pitching Television System Local 130

Stern + Associates

NOVEMBER 8, 2023

Answering the call are the many Stern clients represented on the Thinkers50 ranking this year – a full 28% of the total list ! Each of these thought leaders goes beyond the theoretical to bring practical, thoughtful and human-centric strategies that build resilient, adaptive and ethically grounded organizations. #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Remote PR Jobs

SEPTEMBER 25, 2023

It can take months, years, even, to build relationships with journalists who can give you the kind of exposure you're looking for. Making exaggerated or misleading statements about any company could expose yourself and your client to substantial risk. Make your message easy to understand. Be aware of legal implications.

Strategy 100

Strategy Privacy Ethics Resources 100

Ethical Voices

DECEMBER 18, 2023

Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I’ve worked almost entirely with B2B tech clients with a handful of exceptions. Joining me on this week’s episode is Ed Harrison , the managing director of Inkhouse in Boston. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105