Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. This strong platform for financial professionals offers real-time, in-depth market data, analytics, trading tools and communication features. Summarize how AP Rapid Data will be featured as a key tool for enhancing press release distribution.

Financial 52

Financial Media Analytics Data 52

Cision

JUNE 14, 2016

What is special about these tools is that they’re all quite flexible to the needs of any vertical or niche, but also that they serve two purposes: both to generate content ideas and to help you stay up-to-date in your industry. I continue to learn a lot of industry and platform-specific knowledge from these tools. Google Alerts.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Over the last several weeks I’ve been taking a look at one such tool in Ahrefs (pronounced “H-refs”) and have been very impressed to date (see my disclosure at the end). It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Communications Conversations

MAY 17, 2016

” (read: very short mentions in newspapers, magazines and web sites in your industry). The Business Journal. The Wall Street Journal. .” If you’ve been in the PR business for any length of time, you know exactly what I’m talking about. Sounds easy and pain-free, right? It’s all about ego.

Tools 60

Tools Journalism Writing Newspapers 60

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. Are we bidding farewell to investigative journalism? Columnists. The age of social.

Media 54

Media Newspapers Journalism Video 54

Newsfile

MARCH 14, 2024

This strong platform for financial professionals offers real-time, in-depth market data, analytics, trading tools and communication features. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. billion in revenue in fiscal 2023.

Financial 52

Financial Education Analysis Analytics 52

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. That’s really true in environmental journalism in particular.

Ethics 89

Ethics Journalism Radio Television 89

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. How long have you been in journalism and how did you get started? I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

Meeting 75

Meeting Automotive Media Newspapers 75

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. There’s an earthquake?

Social Media 59

Social Media Facebook Airlines Web 59

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Measurement Television 167

Communications Conversations

JULY 24, 2018

You make it available to them in your employee advocacy tool. So, I would venture to say the paywall (or sign-up) process is fairly pervasive across most daily newspapers and industry trade publications. The story runs in the New York Times! Your employees are ecstatic and proud. And, worse yet, promoting them.

Social Media 68

Social Media Media Employee Newspapers 68

Cision

OCTOBER 2, 2015

News & World Report; Erin Dresch at Bloomberg TV; Scott Doll at Philadelphia’s FOX 29; and Mark Glendenning at RACER. VIP List: Liz Heron is The Huffington Post ‘s new no. Image courtesy of marco monetti on flickr.

Real Estate 120

Real Estate Media Mobile Radio 120

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie: Some of the tools we have now, such as media databases, are different. I’m impressed by Facebook campaigns that get people motivated.

Leadership 159

Leadership Conference Local Internal 159

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. In fact, I've been doing this for at least 40 years - first in journalism and then in business. 24.11.2020. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

NOVEMBER 21, 2017

With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). The tools and platforms have changed. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

JUNE 18, 2019

Since AP style’s roots are in guiding AP journalists, our rules are written with the idea of helping explain ideas to the kind of broad audience that might read a daily newspaper or online news site. she holds a master’s degree in arts journalism from Syracuse University’s S.I. If you spot an error, please let us know! Newhouse School.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. Best practice communications tools. To mitigate the challenges, we start by looking at trends in media coverage of international announcements.

Internal 147

Internal International Skype Meeting 147

Sword and the Script

JUNE 9, 2020

Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” If media relations is hard, so too is journalism and reporting. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Measured on clicks, quick hits.”

Media Relations 111

Media Relations Media Survey Pitching 111

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example.

Newspapers 77

Newspapers Customer Service Google Journalism 77

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? Keep the data consistent by using one tool/data source It’s easier to keep trackers and data clean by automating data from one source. Whether it’s updating a spreadsheet of clips or managing monitoring tools, it takes time.

Data 120

Data Measurement Examples Tools 120

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before.

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story.

Wireless 102

Wireless Storytelling Radio Analysis 102

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). The tools and platforms have changed. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR Fuel

SEPTEMBER 28, 2020

In addition to being interesting, it also includes the basic tenets of journalism: who, what, when, where, and why. Include keywords in your press release and consider using tools like Google Trends to determine the best and most current keywords for your field. It should pique the reader’s curiosity and make them want to read more.

SEO 105

SEO Writing Newspapers Engineering 105

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. Another research tool as valuable as Cision and Muck Rack is LinkedIn. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the. YouTube is a powerhouse journalist research tool. 8,800 freelance writers.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. has been exploring in her work on women in journalism. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. There’s seemingly a tool for every aspect of our work. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Yeah, that was the first form which then evolved into me doing journalism. We wanted to make a serious newspaper. Then we saw that a serious newspaper didn't have a big audience.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148