Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 183

Communications Sports Journalism Fashion 183

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score. In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers.

Measurement 334

Measurement How To Retail Analysis 334

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Audio-visual sharing tools like YouTube see the biggest difference between age groups and journalistic content.

Journalism 120

Journalism Social Media Study Media 120

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Brand journalism, and what Verizon and some of these other companies are doing, is a bit different.

Journalism 140

Journalism Company Brand Branding 140

Shift Communications

NOVEMBER 6, 2014

But how many keep a journal? A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. Once you have written your unfiltered thoughts in your marketing journal, then you can re-write for your audience – and post it on your blog!

Journalism 142

Journalism Marketing Writing Creativity 142

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem. The PR Playbook.

Journalism 309

Journalism Study Social Media Resources 309

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. If you want word to get out about your event or product, give us the tools we need to write about it. Any pet peeves with PR people? The photo pet peeve might stem from my news days as well.

Meeting 89

Meeting Media Journalism Interviews 89

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 146

Internal International Tools Software 146

Konnect Agency

SEPTEMBER 30, 2019

Recently I tuned into a webinar hosted by Entrepreneur discussing tips and tools surrounding productivity as shared by some top-tier leaders in the industry. A best practice to set this into motion can be embarking on the habit of journaling your actions on a daily basis vs. drafting your typical task-based list.

Journalism 60

Journalism Survey Crisis Meeting 60

Onclusive

DECEMBER 4, 2014

These shifts include everything from the implications of brand journalism on the PR function to the … Continued. Industry Insights & Trends PR PR skills PR tips PR tools PR trick public relations'

Journalism 393

Journalism Trends Tools Industry 393

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more.

Company 203

Company Trends Case Study Crisis Management 203

PR in High Definition

DECEMBER 13, 2017

Last month, we visited the news:rewired conference and gained some valuable insights into how news and journalism is developing. One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies. Data cleansing has never been so easy!

Tools 48

Tools Data Conference Journalism 48

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Their goal is to underscore the need for security personnel while building a high level of trust among chief security officers and tracking the tools and techniques they need to make smart decisions. Dark Reading. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

Wadds Inc.

OCTOBER 12, 2023

I’ve included an example below from a recent paper published in the Journal of Public Relations Research. However, I suspect we’ll see publishers move quickly to block these tools as they could potentially have a destructive impact on business models. Timothy Coombs & Elina R.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. The internet and social platforms are key tools for storytelling, brand management and connection. But any AI tool requires human oversight, and the cost of a mistake is very high. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 187

Ethics Study Public Affairs Training 187

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 176

Communications Journalism Advertising Advertising 176

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Hunters” are the reader-leaders of journalists.

Social Media 247

Social Media How To Media Journalism 247

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

NewsWhip

JULY 6, 2023

They map out networks and infrastructure used by different actors in conflicts, leveraging tools like NewsWhip to obtain valuable insights into ongoing events. “We use tools such as NewsWhip Spike to predict how content will get shared to get a heads up on what is happening,” Khan explains.

Social Media 78

Social Media Brand Branding Media 78

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As such, podcasts are an old tool with a new twist. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

NewsWhip

APRIL 15, 2024

and they’re familiar with the best tools to find and evaluate content ideas. So, what led Shore and his team to choose NewsWhip over all the other tools on the market? As a data-driven newsroom, they’ve always been ahead of the curve in terms of content discovery and social monitoring. ,

Reddit 88

Reddit Tools Analytics Instagram 88

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Over the last several weeks I’ve been taking a look at one such tool in Ahrefs (pronounced “H-refs”) and have been very impressed to date (see my disclosure at the end). It’s a classic case of the whole being greater than the sum of the parts.

SEO 64

SEO Tools Engineering Web 64

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Journal of Accounting and Economics.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 244

Mobile SEO Web Journalism 244

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 97

Ethics Crisis Transportation Airlines 97

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Doug Fruehling, Editor-in-Chief (former), Washington Business Journal. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223