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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

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Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? That’s not good.

Video 210
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.

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Maxim Behar awarded the Bulgarian Fashion Icon for 2021

Maxim Behar

Lyubomir Stoykov to present this year's award in the Business category. The Academy of Fashion awarded for the 12th consecutive year the most stylish and successful Bulgarians and the winners announcement took place during a stylish gala event in Sofia, moderated by the Chairman of the Academy.

Fashion 52
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Blowing smoke

Stephen Waddington

A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media. You can also donate to the work of the Bureau of Investigative Journalism. billion pouches. The investor presentations are telling.

Ethics 87
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Behind the Headlines with Yvonne Lorie

Cision

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.