ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The idea of the Metaverse, a virtual reality space where users interact in a computer-generated environment, gained attention very quickly only a year ago but is now largely declared “dead.”

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Be punctual.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Be punctual.

How To 156

How To Meeting Case Study Survey 156

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

PRSay

JUNE 30, 2021

Before witnesses had a moment to compose themselves, Fort Lauderdale Mayor Dean Trantalis, the city’s first openly gay leader and a witness to the incident, was quoted telling the already assembled media there had been a “terrorist attack” on the LGBTQ+ community. But I don’t regret my feelings. Mistakes can be costly, even deadly.

Crisis Communications 102

Crisis Communications Crisis Communications Local 102

Cision

AUGUST 28, 2017

“Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says. So, I wrote a press release and sent it to the media with a photo. Simply stop in and guess the “dead weight” of the jeweler.’ Use Active Voice. Use Appealing Data.

Writing 258

Writing Newspapers Retail Groups 258

Bianchi Biz Blog

DECEMBER 16, 2021

They tended to revolve around a few key topics: virtual communications related to the pandemic, the search for a PR agency, media relations tips, PR for CES2022 and the hottest automotive topic of the year, electric vehicles. Is Media Relations Dead? Earned Media: Is it worth all the trouble?

Blogging 96

Blogging Automotive YouTube Mobile 96

PR for Anyone

JULY 14, 2021

Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story. I taught myself a system on how to land in the media because every time my product was featured somewhere, I sold more and got more recognition and visibility.

Pitching 130

Pitching System How To Sports 130

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Doctor Spin

DECEMBER 4, 2023

And how does it relate to PR? Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Marshall McLuhan coined the phrase, “The medium is the message.” 2023, May 15).

Wikipedia 52

Wikipedia eBook Television Newspapers 52

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Earned media isn’t always simple. That’s where the right media strategy comes in. In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

Axia PR

MARCH 9, 2021

Content is vital in the world of online public relations, especially since it’s the cornerstone of all online PR efforts. Great content can elevate your company in a way that makes it just as powerful as classic public relations content, such as interviews or being a guest speaker at a major industry conference.

Conference 62

Conference Instagram Interviews Social Media 62

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. [By Jason Mollica]. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

B2B PR Sense

JANUARY 5, 2018

If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently. The narrative has moved from tragedy to scandal. It didn’t have to be this way.

Reputation 245

Reputation Airlines Automotive Software 245

Buchanan PR

FEBRUARY 24, 2023

And watch for a second, related blog coming: Is Organic Social Media Dead? What Elon Musk and Mark Zuckerberg Are Telling You appeared first on Buchanan Public Relations. The message is clear: Those who pay will get their content pushed and promoted more heavily. That should tell you something. Let me know.

Twitter 68

Twitter Web Social Media Blogging 68

Doctor Spin

DECEMBER 16, 2023

Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power of Charisma In the world of public relations , understanding and strategically using psychological phenomena can be the key to successful campaigns.

Journalism 52

Journalism Ethics Analysis eBook 52

Flack's Revenge

JUNE 13, 2019

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). It is the Russians, as they so ably proved in the last election – when they infected social media to try to influence the outcome. The last two are related, so I am grouping them here.

Wikipedia 136

Wikipedia Social Media Travel Web 136

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. So how is it that most of the greatest earned media placements in my 20-year PR career have come from a connection I’ve made on the phone? They think of social media as actually social.

Pitching 149

Pitching Meeting Training Communications 149

Communications Conversations

MARCH 12, 2019

On the other hand, Silicon Valley start-up folks have had a rough relationship with the media and the press release for years– take a spin through this old post to get a better sense. Press releases were designed, at least initially, as a way to get news out to a mass amount of media outlets with minimal effort.

SEO 125

SEO Corporate Course Banking 125

PRSay

DECEMBER 22, 2021

In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Know that fans welcome a refresh. . Know that fans welcome a refresh.

Communications 147

Communications Film Radio Reputation 147

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. They’re reading it and they’re reading it across platforms,” he says.

Newspapers 178

Newspapers Industry Print Journalism 178

Cision

OCTOBER 12, 2017

We’re also working on a Walking Dead project being developed by Overkill and Starbreeze which we don’t have a lot of detail to share on yet, but obviously a very exciting IP to be working with. What are you most excited about as you hit the ground running? . I’ve always been a huge gamer. Your previous job was at Rogers & Cowan.

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Axia PR

APRIL 26, 2018

3 ways to bring your media relations efforts back to life with help from PR. Over the years, the business community has reported that many tools and concepts are “dead.” One such device that has suffered this fate is the media kit. Is it really dead – or perhaps just misunderstood and misused?

Media 48

Media Community Media Relations Tools 48

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. Disingenuous, inconsistent, and incomprehensible?

Brand 52

Brand Branding eBook Resources 52

Axia PR

OCTOBER 4, 2017

With today’s ever-changing landscape of technology, the shuttering of brick-and-mortar businesses and media outlets popping up or leaving the industry, many believe that print media is dead and, along with it, public relations. However, PR is far from dead.

Media 48

Media Print Technology Industry 48

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. The Internet and social media have transformed the way people access information.

Real Estate 120

Real Estate Agriculture Local Technology 120

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. Thanks to the social media revolution, we are in the afterlife. My company strives to convince our numerous clients that all news should appear on their social media profiles and pages first.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

JUNE 16, 2016

Over the past six months, I’ve kept a close ear on industry conversations related to our agreement to acquire PR Newswire. Isn’t the press release dead?” Social media and content marketing have drastically altered the way in which audiences receive their news. The questions I’ve heard range from “Why? Enter, the press release.

Analytics 120

Analytics Content Marketing Social Media Consumer 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. The best bloggers have become more sophisticated, and most public relations people spend time nurturing blogger relationships. Bloggers can drive a conversation.

Blogging 159

Blogging Interviews Storytelling Community 159

Stuart Bruce

JULY 16, 2014

Blogging is dead, long live blogging. For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

There’s so much that we don’t have perfect control of, like day-to-day media response or the climate for a marketing partnership. There’s so much that we don’t have perfect control of, like day-to-day media response or the climate for a marketing partnership. So, how do we ensure we’re keeping our clients happy? Don’t oversell.

Agency 182

Agency Banking Internal International 182

Victorious PR

NOVEMBER 28, 2022

And so, if you’re looking to take your crypto project to the next level, public relations is encouraged. Public relations is essential to spread the word about one’s business. Target the Right Media Outlets . Finding the right media outlet is essential if you are going to be using PR to promote your project.

Real Estate 52

Real Estate How To Agency Local 52