Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. What do you consider to be mission-critical research when pitching journalists? One of a handful of journalists!

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Pitching Journalism Writing Print 0

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

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Technology Publicity Software Print 122

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

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Print Newspapers Interviews Journalism 48

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Even though we’re a completely integrated agency, our roots have largely been in public relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in a pitch?

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Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Whatever you do, don’t deliver your pitch right before a news show goes on the air or starts taping. Broadcast follows print.

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Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview.

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Report Interviews Pitching Construction 136

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. It’s as simple as that.

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Facebook Ethics Public Affairs Privacy 224

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching. PR tech news mentions.

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Software Pitching Measurement Enterprise 88

PR for Anyone

MAY 26, 2022

Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Anyone can get publicity!

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Television Print Interviews YouTube 130

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

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Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

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Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

Cision

DECEMBER 4, 2015

What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest.

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Print Interviews Pitching Conference 120

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. What advice do you have for PR people that want to pitch you? What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Journalism 95

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

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Pitching Survey Video Examples 185

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way.

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Communications Comparison Exercises Interviews 99

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. You’ve helped clients get placed in a number of publications.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

PR Insiders

MAY 7, 2021

The ROI of publicity isn’t as instant or as cut-and-dried as advertising. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Case closed. PR doesn’t work that way. . Or vice versa?

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Data Newspapers Analytics Measurement 78

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Journalism 72

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

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Pitching Training Media Relations Newspapers 0

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

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Pitching Interviews Video Report 134

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you? Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. It was challenging to be in front of the camera – long hours of taping, scrutiny from the public and your portrayal is at the mercy of editors. . How do you envision the future of PR? Never, ever burn bridges.

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Television Travel Tourism Pitching 120

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This can include product reviews, interviews, or features in food publications, both online and in print. This is where food PR comes in.

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Product Launch Crisis Management Agency Social Media 62

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. What is the wackiest story you have covered? Oh, where to start? I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive.

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Print Media Travel Wireless 60