8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities.

Part I: Treat Every Meeting Like a First Interview

PR Expanded

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. Preparing for your meeting, with the same diligence as an interview says, “I care about the people, the project and what we’re doing together.”

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Interview with Larry Kim

Critical Mention

From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Communications Interviews Marketing Social Media Trends

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Tips for targeting trade publications with your pitch

PR Daily

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases.

How to score a podcast interview for your client

PR Daily

In addition to getting in front of a niche target audience, you also welcome cross-promotion from hosts, multi-platform publication and the chance for new media opportunities that come from a guest appearance. There is no shortage of hosts to pitch. Nail the pitch.

Public Relations Plan - Prepare for the Interview

PR for Anyone

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. The more homework you can do to prepare, the better your interview will be. Be prepared to make sure you can weave that into the interview. It's Christina Daves with this week’s Free Publicity Friday PR Tip. Free Publicity Friday

AirPR Interview Series: Mark Delcorps of Overstock.com

Onclusive

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Finally, because we’re a publicly-traded company, any public-facing message from the PR team (or any other team) can have an impact. Read more of the AirPR Interview Series. The post AirPR Interview Series: Mark Delcorps of Overstock.com appeared first on AirPR.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. The post PR Advantages of Pitching Trade Press appeared first on Crenshaw Communications.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

5 tips for pitching for radio

PR Daily

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. Now that radio is heading in a digital direction, your feature may live in an online archive for years, always accessible to the general public.

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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. If the interview process moves in a negative direction, it can be smart to withdraw tactfully.

How to adapt your pitches during noisy news cycles

PR Daily

When it comes to media pitching, it’s been difficult to predict how or if the media will respond. And whether it’s a pandemic or an election or a major holiday, it can feel futile at times to attempt to pitch the media during peak news cycles.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

An interview with Telemundo. Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Spanish-language interviews tend to be more polite and longer in format. Image source: Wikimedia Commons. The U.S.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch.

8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point. They get hundreds of email pitches each day and are under no obligation to look at yours. Pitch the right people . Obviously you want to know about the reporter you’re pitching.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling.

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Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. Think of your pitch as the opening of a sales call. If you can’t do this, your pitch is toast. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park. Personalize Your Pitch.

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Public Relations and Communications - Have a list of prepared interview questions

PR for Anyone

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. Free Publicity Frida

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. Best Practices Featured pitching journalists pitching tips

LinkedIn’s leading ladies talk PR, tech, and changing the world

Onclusive

Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchAs a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued.

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch.

How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

Notice Us, Please! The Best Practices for Crafting a Media Pitch

PR Fuel

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. What Is a Media Pitch?

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchTechniques For Effective Business Communications.

How to Prepare & Coach Executives Through Media Interviews

Cision

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Here are some of his top tips: How to Prepare for a Media Interview.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Below are a few things we should keep in mind when staffing an interview: Kick things off. Let the interview play out, but pay attention.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. is a common way to close an interview.

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment. As with any pitch, keep it succinct and clear.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?” One of said, “A bad pitch can make the journalist slam the phone down on us!

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. In doing a public relations review, start with: have you ever landed media coverage before? One of my first interviews was in Examiner.com. Ask Google, “Who writes about [your topic] at [name of publication]?”

How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances.

Tips to Prepare for a Media Interview

Reputation Us

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. The post Tips to Prepare for a Media Interview appeared first on LTPR. Uncategorized business Business Journals communications Executives media media relations news PR public relationsA potential media opportunity can strike at any moment.

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments.

PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. Keep your pitch under 200 words. The best pitches are often those that point out a connection to a hot trend.

How to perfect your pitch for any media environment

PR Daily

It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now. Public relations professionals play a variety of roles for a variety of different people. And if you remember these three key steps when pitching, journalists might just come to love you, too.