Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. What are some of the differences in building a PR strategy for a large company versus a small nonprofit? How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

5W PR

JANUARY 16, 2019

Read the full interview below! So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Her advice for young PR professionals? Look for news in unexpected places.” What inspired you to get into PR? What was your first gig in PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Deirdre Breakenridge

SEPTEMBER 26, 2016

My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150

Publicity Policies Social Media Study 150

Ethical Voices

FEBRUARY 12, 2024

I have focused my career on social justice with nonprofit organizations. After graduating from Texas Tech, I worked on Capitol Hill with a couple of nonprofits. When I was being interviewed, everybody knew what was happening, and I was asked the question, “Why are you leaving your current job?”

Ethics 80

Ethics Nonprofit Community Examples 80

Waxing UnLyrical

MARCH 28, 2012

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? You get Zoe Fox , Mashable’s “social good” reporter , who primarily covers social media and sustainable technology for nonprofits.

Nonprofit 76

Nonprofit Interviews Pitching Journalism 76

Ethical Voices

APRIL 3, 2023

We’re not in a technology company. We’re a nonprofit trade association. I go back to technology, data privacy, and AI. The technology always evolves, especially when it comes to AI, at hyper speed right now. Listen to the full interview, with bonus content, here. How do you work through that?

Ethics 79

Ethics Privacy Data Financial 79

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history! What is your favorite part of your job? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

Mindful Marketing

JULY 17, 2021

During a New York Times interview, he questioned the value of the space tourism race , saying, “You have the richest guys in the world who are not particularly worried about earth anymore.” In these cases, emerging consumer demand attracted competitors into the market, which helped to improve technology and lower prices.

Tourism 115

Tourism Travel Nonprofit Banking 115

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

The Stalwart Blog

NOVEMBER 4, 2016

Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” as part of its quarterly Signature Series.

Strategy 60

Strategy Nonprofit Engineering System 60

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person.

Meeting 82

Meeting Automotive Media Transportation 82

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Gayle Lynn Falkenthal (GF): I currently teach at National University, San Diego’s largest private nonprofit university. It now educates students from across the U.S.

Education 107

Education Course Nonprofit Resources 107

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. You need the research to back it up. What do you do differently and what do you do the same?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. AMA CEO Russ Klein Marketer’s Confidence Interview. What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

JUNE 30, 2016

No matter how many new platforms and technologies emerge, the core PR foundation stays the same. In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in.

Technology 149

Technology Journalism Nonprofit Creativity 149

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

SEPTEMBER 27, 2021

Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” Last year, we celebrated our 30th anniversary by giving away 30 (plus one) contributions of $300 each day during our anniversary month (October) to worthy San Francisco Bay Area nonprofits nominated by LCI staffers.

Agency 105

Agency Travel SEO Nonprofit 105

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

AUGUST 31, 2016

Whether her agency is creating salmonella “plushies” for a crowd funding campaign or enlisting its staff of 40 in its annual “ Redeye Rebrand ” (a 24-hour marathon of pro-bono work for nonprofits like One Heartland), the 30-year-old agency makes the often-serious industry of healthcare look seriously fun. How do these campaigns come to life?

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Those don’t go away just because we have a lot of technology. Listen to the full interview, with bonus content, here. . How can old school strategies counter disinformation. They’re not evil.

Ethics 52

Ethics Strategy Real Estate Local 52

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. I like your graphic behind you. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78