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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” Barry Moltz gets small businesses unstuck.

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.

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The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. A recent client serves as the perfect example. They Say Too Much.

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Position Yourself as an Expert in Your Industry

PR for Anyone

Do they see interviews, media, articles featuring you as the expert? One fun trick is if you meet someone new at a meeting or a networking event, ask them to check you out and tell you the first thing that comes to mind. It’s important to position ourself as an expert in your industry.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. A recent client serves as the perfect example.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

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PR Myths

PR for Anyone

Journalists are just people and by meeting them and building relationships and providing them with good stories, they will welcome you into their tribe. Do you make a good interview? I make a plan and I stick with it. Consistency is key so you are in front of them regularly. If you have an opportunity to attend a media event, do that!

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