MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 148

Communications Employee Leadership Writing 148

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. I foresee a larger PR landscape as the marketing world continues to evolve and incorporate much of what we’ve done for years. Is your brand prepared to adapt?

Airlines 120

Airlines Travel Consumer Creativity 120

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. As with any online marketing, regular posting is important. What kind of free content do you publish?

eBook 66

eBook Video YouTube SEO 66

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

NOVEMBER 22, 2022

The remaining answers stacked up: 19% said sales or revenue; 19% said referral traffic; 17% said customer satisfaction surveys; 13% said feedback from the sales team; 13% said marketing qualified leads (MQLs); [interesting this ranked lower than SQLs]. 2% said none of the above. Was that media mention an important interaction?

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

JUNE 25, 2015

If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Update your profiles and bio.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Not sure how to start this?

Facebook 178

Facebook Community Advertising Advertising 178

Cision

AUGUST 25, 2015

Live streaming may be the new kid on the block, but it’s making a name for itself in the marketing world. Click here for our free white paper now! GE recently used Periscope to release a behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye. With more than 1.5 Want 15 tips on how to start using live streaming?

Brand 120

Brand Branding YouTube Video 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! But the key thing is erasing the lines between marketing and PR, including social media and digital.

Employee 120

Employee Agency Meeting Strategy 120

Cision

JUNE 16, 2015

It frustrates me when people tell me their marketing or PR isn’t working. If you don’t know what you want to happen as a result of your marketing or PR, how can you get upset when it doesn’t happen? I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview.

Measurement 120

Measurement Software Nonprofit Analytics 120

Beyond PR

OCTOBER 6, 2016

It can be a struggle to justify extra expenses, especially for public relations and marketing. Download our free white paper Proving It: Going from Press Release Performance to Measuring Brand Perceptions and learn how to make press releases work better for you and prove your efforts’ value to others. Increase Brand Awareness.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. The basic principles of PR remain the same around the world.

Local 120

Local Newspapers Retail Sports 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Props to Marketing Twitter and Twitter for this! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The science is pretty indisputable,” he asserted.

Radio 120

Radio Interviews Print Travel 120

Flack's Revenge

JANUARY 12, 2021

As most in B2B tech marketing know, industry analysts are key influencers, and it is important to get their validation and ranked and categorized in the right reports. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R.

Industry 156

Industry Enterprise Trends Technology 156

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Interviews. White papers & E-books. Blog Posts (All Lengths & Types).

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Recycle visibility opportunities and material.

Media 120

Media Interviews Print SEO 120

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career? In a word, data.

Marketing 64

Marketing System Data Tools 64

Cision

JUNE 23, 2015

Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you. There’s no single marketing or PR tool that will make you rich overnight. Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. content marketing (64%). white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98