Free White Paper! Find the Right Influencer for Your Brand


The answer is influencer marketing. Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Start putting your influencer marketing program together by following these three steps: Want to learn more about how to appeal to influencers?

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Free White Paper! Measure PR Using Multi-Touch Attribution


But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand. Consequently, marketers and PR professionals should reassess how they measure PR. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper. Click here to get your free white paper today!


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White Paper: Want Content Success? Think Outside the Box!


Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Content marketing doesn’t have a one-size-fits-all solution.

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Free White Paper! Give Your Story Legs


Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way. Guesswork should not guide a content marketing strategy.

Marketing Communications


Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awardsDon’t miss the early-bird deadline on June 12.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. Create an Email Marketing Strategy.

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6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. Email subscriptions, signups for a white paper or other downloadable content—any piece that gathers contact information of potential customers or clients is fair game for lead generation. The post 6 meaty content marketing metrics to monitor appeared first on PR Daily.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. Most B2B marketing organizations don’t do this enough. They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing.

B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. All said, the number of those committed to long-term thinking in marketing has dwindled.

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Four trends impacting market research by 2030

Agility PR Solutions

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […]. Marketing Public Relations profession

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. Let’s look at 8 approaches that you can add to your current marketing strategy, and how you can implement them. As modern marketing expands and audiences change, new strategies emerge.

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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. COVID Impacts Content Marketing.

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We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” 3 Idealist Content Marketing Metrics. by Frank Strong.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. a white paper that makes the case for solving a problem in a new way. It might even be integrated marketing.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. So, content marketing does bring a level of credibility and it can help you earn more in the process. >>>Also A PR approach to content marketing is like retargeting for media relations. It’s all in the approach, which PR can and should have a role in content marketing.

4 things every marketing and PR pro can do during coronavirus

PR Daily

FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Now, active marketing campaigns and media pitching are impacted and require a more deliberate, selective approach. Here are four things every marketing and PR pro can focus on: Awards.

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. For its part, content marketing has become so popular that there’s a “lowest common denominator” effect, with mediocre or redundant content dominating and crowding digital channels. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

And that's where content marketing tools come in. Tools have evolved to meet the needs of modern content marketers. Without further ado, let's check out 10 tools that can help your B2B content marketing strategy to thrive. 10 Content Marketing Tools That Will Help You Succeed.

B2B Solved the Biggest Content Marketing Challenge Yesterday

Sword and the Script

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. In essence, B2B marketers solved their biggest problem yesterday. by Frank Strong.

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2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. “As The biannual survey queried 341 senior marketers about an array of topics including budget.

The 5 Biggest Takeaways From Content Marketing World


Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. The challenge now is to take what the conference has taught, and to apply it to your own marketing strategy. Here are five key takeaways from Content Marketing World: 1.

3 Valuable Lessons From the B2B Marketing Forum


For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation. This is what I hate about B2B, we’re made to think we’re marketing to f*ing robots” – @Avinash #mpb2b.

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Why your whole organization must get involved in content marketing

PR Daily

All too often, clients struggle to initiate and maintain an ongoing content marketing program. After all, it’s usually the marketing and communications departments who shoulder the entire brunt of the effort, without a lot of help from the rest of their organization. Marketers don’t have to do it all themselves, but It’s up to them to lead the effort, clearly articulate roles to various team members and ensure each team has an avenue for contributing. Content Marketing

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. If sales are down, marketing gets fired. If leads are down marketing gets fired.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. This is also an important point because marketing technology is only useful if people actually use it.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

The New Marketing Mandate for the Advocacy Era


Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. In many cases, they are sending out disparate messages to buyers via their own departments (communications, marketing, sales, etc.) Best Practices Featured Trends Earned Media Influencer Marketing

How to Use Word-of-Mouth Marketing


When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. While you’re throwing money down the drain, your customers are doing the marketing for you…and doing a better job than you ever could. I just let my peers market to me. Remember: your fans are your marketing army.

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4 Marketing Tactics B2Bs Can Swipe From Nonprofits


But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. Only 30 percent of B2B companies say their content marketing is effective.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?

4 punctuation marks that are tired of being misused

PR Daily

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Marketing Media Relations Writing & EditingGive them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard.

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. The Canadian company’s marketing department as well as all of its analytics vendors are now subject to GDPR and must take steps to protect that citizen’s data, even if they never do business with the EU citizen.

About Social Influencer Marketing

Personal PR

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Read the White Paper >> here. People trust information from opinion leaders more than they trust what comes from your marketing department, so a business that does well with social influencers has an edge over its competitors. I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software.

5 Ways to Spice Up Your B2B Content Marketing


Don’t share that message with the same, old content marketing tactics. It determines the shape that other content marketing pieces take. Spice up your content marketing with outside-the-box tactics. Get our free white paper to see how! Develop a visual content marketing strategy that defines content and can be deployed across multiple channels. That may mean you’ll still write the white paper or case study.

Everything You Need to Know About Word-of Mouth Marketing


How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. Our free white paper provides answers to all of those questions and more.