ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. It can help build credibility, attract investors, and lay the groundwork for market demand generation.

Government 227

Government Corporate Resources Ethics 227

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

APRIL 9, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. It can take weeks, months or even years for some marketers to fully understand what AI is and why it matters. Marketers who don’t get up to speed now will get left behind.

Resources 59

Resources Course Education Video 59

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. An “Interview” with ChatGPT: What is Public Relations?

Blogging 114

Blogging Software B2B Survey 114

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. This can make the difference between getting the interview or not. Make sure you have a secure internet or Wi-Fi connection.

Skype 72

Skype Interviews Facebook How To 72

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Critical Mention

MARCH 13, 2019

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results.

Interviews 65

Interviews B2B Measurement Blogging 65

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Their resources are vast and deep. They could have taken any number of approaches.

Social Media 198

Social Media Brand Branding Employee 198

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. It worked and I was clear for a little while.

Resources 77

Resources Creativity Publicity Local 77

Deirdre Breakenridge

MARCH 9, 2020

What does the current PR job market look like? How can I prepare for the interview? What are the next steps after the interview? Jennie, her students (#DonohuePRCases) and the #PRStudChat community will cover several topics during this chat sponsored by @SpinSucks. Join us Tuesday, March 24, at 12 p.m. What should I do?

Community 293

Community How To Interviews Blogging 293

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the health of the PR industry market? Is anyone outperforming the market? The independent middle of the market is the place to be right now. Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Shift Communications

DECEMBER 10, 2014

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Marketing 155

Marketing Technology Web Conference 155

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Additional Resources from Sword & the Script. The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Flack's Revenge

SEPTEMBER 15, 2020

But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ).

B2B 177

B2B Case Study Enterprise Resources 177

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Bianchi Biz Blog

AUGUST 31, 2023

When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

Transportation 87

Transportation Automotive Mobile Interviews 87

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. PR opportunities.

Leadership 170

Leadership Industry Conference Trade Shows 170

PR for Anyone

OCTOBER 12, 2021

Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month. This is a great way to highlight your expertise in the real estate market with this demographic. Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Being an information resource is an excellent way to build up to getting solid coverage. Unfortunately, those opportunities don’t always result in coverage.

Publicity 334

Publicity How To Agency Product Launch 334

PR for Anyone

SEPTEMBER 8, 2021

Share contacts or resources you have that could help them on future stories. Always be prepared for your media interview. Know who is interviewing you. .” Like and share their posts. Comment when relevant. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park!

Television 221

Television Pitching Interviews Radio 221

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Lack of resources. Best for: Companies with a tight marketing budget. The takeaway? It comes down to three reasons: Fear.

B2B 94

B2B Company Survey Enterprise 94

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. Highlight a unique resource. Be a trusted resource. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

The Stalwart Blog

AUGUST 27, 2019

So it’s something that we work with our clients on, meaning the employer, to really come up with the best marketing communications strategy to market the benefit to their employees so that they do take advantage. An interview with ACI Specialty Benefits appeared first on Public Relations Security. Thanks for watching.

Crisis 76

Crisis Interviews Employee Healthcare 76

Shift Communications

NOVEMBER 20, 2014

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Marketing 150

Marketing Conference Social Media Education 150